Cécilia T.

With over 13 years of experience in Marketing across various sectors (food, beverages, cooking, tableware), I offer my expertise in strategy, market research, and business plans.

Passionate, involved, flexible, and adaptable, I would be delighted to support you in your project.

➡️ Competitive intelligence: benchmark, price study, SWOT, definition of key success factors and competitive advantage

➡️ Market research and marketing audit: market analysis, trends, target audiences, potential, strategy, recommendations, and identification of areas for improvement by analyzing commercial and marketing actions that impact the company's performance and positioning in its market.

➡️ Brand equity: brand platform (including DNA, brand values, and positioning, target audiences), brand content, digital and editorial strategy.

➡️ Content writing: concept, storytelling

➡️ Business Plan: from market research to financial projections for 3 or 5 years

➡️ Marketing Plan: strategy, offering, pricing, distribution, communication

➡️ Offer/product development online or offline: project scoping, specifications, functional specifications and recommendations, assistance in identifying and managing service providers, monitoring and coordination of stakeholders, acceptance testing...