Freelancer profile translated to English.
Back to original languageAbout Cecilia
Key skills:
- Product vision definition
- OKR setup and monitoring
- Discovery
- User problem gathering (user testing, interviews, analytics, store feedback, NPS)
- Opportunity brainstorming
- Design workshops: Storymaps, Impact maps, Design sprints,...
Communication with teams, stakeholders, and superiors:
- Roadmaps: defining roadmaps considering objectives, user problems, and internal or external constraints (e.g., GDPR, migrations, ...)
- Prioritization methods for roadmap construction: RICE, MoSCoW, Kano,...
Team organization to achieve the necessary efficiency for creation and production:
- UX/PM pairs
- Scrum delivery teams
- Support and monitoring of delivery roadmaps
Spanish
Native or bilingual
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- FrogFounder & Product ManagerEDUCATION AND E-LEARNINGOctober 2024 - Today (1 year and 8 months)Paris, FranceCreation and management of Frog, an educational application with social impact for children and their parents, to raise awareness about stereotypes and equality.Achievements and results:
- Design of a user experience with age-based progression and the production of over 20 interactive educational content integrated into the application.
- Conducted interviews with parents and children (7-13 years old) → product adjusted to field expectations, confirming the relevance of the proposed journeys.
- Prototyping of key screens (home, thematic journeys, interactive stories) on Figma → prototype positively tested by families and experts.
- Creation of narrative and playful content (stories, guided dialogues) → over 10 interactive scenarios finalized and validated with children.
- Development of a complete business plan and definition of a launch roadmap supported by associative and institutional partners.
- RooleSenior Product ManagerBANKING AND INSURANCEOctober 2022 - October 2024 (2 years)Boulogne-Billancourt, FranceResponsible for growing and promoting Roole's new media offering and clarifying the presentation of the company's offers and services.
Responsibilities:
- Recruitment and management of a multidisciplinary team: product, design, business, and data- Product-level management of 5 services: media, Permis Solidaire, Donnez votre voiture, data.roole, and the corporate website- Implementation of an OKR-oriented framework to define digital strategy and roadmap with key metrics- Implementation of a user-centric organization through the creation of an atomic research base for opportunities to prioritize- Definition of the team's mission- Identification of user problems- Co-design workshops for solutions- Roadmap definition- Product functional specifications- Structuring agility within the team- Backlog management and prioritization, sprint planning, and Scrum ritual organizationAchievements:
- Implementation of processes to improve product management efficiency within the division by centralizing product knowledge for better dissemination- Launch of key features increasing audiences by 25%.- Optimization of internal processes, reducing time-to-market by 30%.- Establishment of strategic partnerships increasing market penetration by 15%.- Clarification and simplification of Roole's offers and services.- Increase in customer satisfaction by 20% through better presentation of offers. - Direction du Numérique de France TélévisionsLead Product Manager for France TV SportENTERTAINMENT AND LEISURENovember 2019 - February 2022 (2 years and 3 months)Paris, FranceResponsible for the migration of the Francetvsport.fr website and the creation of sports verticals on France.tv to host the event-based video offering, and for franceinfo for the daily news offering.Redesign of the France TV Sport iOS and Android application to offer users the full range of France Télévisions' sports content.Responsibilities:- Definition of the product's strategic vision- Reorganization of team resources- Definition and monitoring of semi-annual OKRs- Definition and prioritization of product opportunities considering objectives and user impact- Development of user knowledge (with the UX Designer and Data Analyst) and continuous improvement of user journeys- Product roadmap development- Monitoring of the delivery roadmap (with the Product Owner)Achievements- Migration and creation of sports verticals on france.tv and franceinfo- User journeys for consuming live video content, articles, and sports data- Incentive and mandatory login- Compliance with mobile accessibility standards- GDPR compliance
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Education
- Product ManagerThiga Academy2020Product manager
- Master of Mass CommunicationUniversité Panthéon Sorbonne (Paris I)2011Master 2, Communication multimédia