Freelancer profile translated to English.
Back to original languageAbout Cecilia
I help you create or revise your marketing strategies and optimize your business development.
12 years of experience in team and project management in the leisure and pharmaceutical industries.
Interpersonal skills. Marketing vision. Intellectual curiosity, field sense, commitment, and teamwork.
French
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 50km)
Experience
- Adventure groupDevelopment Manager and Marketing ManagerENTERTAINMENT AND LEISUREJanuary 2024 - Today (2 years and 5 months)Lyon, France• - Management of the development of 4 markets• - Management of a team of 5 people, including 2 sales representatives• - Launch of a new leisure offer: coordination of all stakeholders (HR, Finance, site managers…)• - Business development for B2B and CSE markets• - Design and implementation of attractiveness and offer diversification strategies
- Adventure groupMarketing ManagerJanuary 2017 - January 2023 (6 years)• - Management of the economic and marketing development of three leisure sites in the Lyon metropolitan area.• - Management of 4 people• - Drafting of development, marketing, and event plans• - Development of various offers (activities, pricing, sales channels)
- Laboratoire Merck, neurolog.Product Manager & TrainerJanuary 2014 - January 2017 (3 years)• - Training and animation of the national sales force• - Design of educational materials and sales support tools• - Development of strategic and communication action plans
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Education
- Master 2EM LYON2012M2
- Master 2 in SciencesFaculty of Sciences2012M2 EN SCIENCES