Freelancer profile translated to English.

Description

Hello! I'm Cecilia, a passionate global design and creative leader with over a decade of experience in the dynamic world of branding, motion design, and content creation. My career has taken me through both agency and in-house roles, where I recently led global creative initiatives for an online education platform, focusing on building robust brand systems and effectively scaling content across diverse markets.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Native or bilingual
German
Conversational
French
Basic

Workplace preferences

Remote only

Primarily works remotely

EF English Live
Design and Creative Lead
June 2022 - February 2026 (3 years and 8 months)
London, UK
• ● Led the design of web, campaigns, and digital touchpoints for a global edtech brand, enhancing user journeys and visual consistency across more than 20 markets.
• ● Designed and evolved digital pages, landing pages, and campaign assets on web and paid channels, collaborating closely with developers and marketing teams.
• ● Utilized motion and video to enrich digital experiences, ensuring clarity and engagement without adding complexity.
• ● Supported and mentored designers in different regions, contributing to improved processes and creative output.
Videografía Content marketing Dirección artística Director Creativo Redes sociales
EF EdTech
Visual Designer
December 2021 - June 2022 (6 months)
London, UK
• ● Created and maintained design systems and component libraries in Figma, improving consistency and efficiency across teams.
• ● Developed motion guidelines, animation systems, and visual libraries for web and mobile, establishing a consistent creative language.
• ● Designed UI, visual systems, and brand assets across different platforms, elevating visual quality and brand consistency.
Design Systems Product Design Dirección artística Visual Designer
FinLeap GmbH
Brand and Multimedia Designer
April 2018 - April 2021 (3 years)
Berlin, Germany
• ● Led rebranding and creation of digital assets for web, campaigns, and marketing in a B2B fintech environment.
• ● Designed digital content and physical brand experiences, ensuring coherence across all touchpoints.
• ● Collaborated with stakeholders and external partners to translate complex concepts into clear and effective visual communication.
Branding Content marketing CRM Email Marketing Graphic Design