Cecilia Lattanzio

From strategy to operations, including content creation, I support my clients in their thinking.

It is often a desire to be visible, to talk about one's expertise, to harmonize one's communication but without really knowing how, for lack of time or resources.

This is when I step in and help you understand your strengths, your weaknesses and find the right levers to emerge.

We must always ask ourselves why we want to do certain things.

The "why" is the basis of communication.

What motivates us? What is our problem, what objectives do we want to achieve.

Mine was born from observations over several years of meetings with leaders of small and medium-sized businesses, in all sectors, in Paris or here in the South.

Like any good business leader, they handle a bit of everything in addition to their main activity: administration, recruitment, communication

The problem is that each of these roles is a profession in its own right with far too many specificities to be able to know everything and make the best decisions for their company.

Too often, communication is handled on an ad hoc basis with media purchases or isolated operations without a global strategy, resulting in almost zero return on investment.

My goal is to support the company in its journey towards strategic communication with a controlled budget.