Freelancer profile translated to English.
Back to original languageAbout Cécilia
We all love good stories. Don't you?
Creating content is telling a story and telling your brand's story:
🫅🏻 Find your inspiring heroes (your customers, your product, your teams)
🎢 Defend your values (and show that life is less fun without you)
🎬 Create preference (because in the end, there can be only one)
WE CAN TELL...
A thousand times, a story
BUT WE CAN'T TELL...
A thousand times, a thousand stories (Well, actually, yes)
In short, you get the reference!
WITH ME, YOU CAN...
👣 Build the narrative that suits you: an embodied discourse, proprietary content
🧠 Implement a high-performing and influential 360 editorial strategy (social media, articles, emails, newsletters, influence, podcast, webinars)
✍🏼 Continuously nurture and improve your content to capture and retain your audience (creative watch, trend monitoring, campaign concepts for your ads and KPI tracking)
WHY TRUST ME?
🫶🏼 Because I love what I do
🪶 Because I have both strategic and operational experience
🎯 Because I always aim for results and impact
🚀 Because I know how to combine creativity and AI
MY FAVORITE TOPICS
DO YOU HAVE A PROJECT? LET'S TALK ABOUT IT!
MY CONCRETE SKILLS:
Editorial, social media, and e-commerce content creation:
- concept: activation campaigns, ad campaigns
- writing: captions, posts, SEO/GEO articles, PDP optimization, and DTC content (USP, claims, benefits, storytelling)
- simple graphic design: visuals, videos, carousels, landing pages (Canva, Capcut)
Guidelines for International Markets:
Brand, editorial, and graphic platforms
AI & Automation x Project Management
Audit and implementation of prompts, guidelines, or processes to improve the productivity of your content department
English
Fluent
Spanish
Conversational
French
Native or bilingual
Can work on-site
Paris (up to 10km), Lyon (up to km), Bordeaux (up to km), Toulouse (up to km), Nantes (up to 10km)
Experience
- Nutrition et SantéSenior Content ManagerAGRICULTUREJanuary 2026 - February 2026 (1 month)Toulouse, France1. Development and production of product launch kits for the European market, including:- Social media content (visuals, videos, carousels)- Canva templates & creative resources: Landing page (desktop and mobile versions)- Writing scripts, captions, posts, SEO articles- E-commerce content (visuals, infographics, optimized descriptions) and translation into English- AI contributions: prompts, workflows, creative prototypes- Monitoring of the roadmap and validation workflow- Development of a global guidelines document sent to countries, including, for example: strategic context, authorized scientific claims, editorial and graphic guidelines, links to communication material prototypes (Landing Page, social media, e-commerce descriptions translated into two languages, blog articles)2. Use of AI to accelerate production, test new angles, or formalize concepts.3. E-commerce content:- Creation of optimized content for Product Detail Pages (PDPs)- Creation of product infographics- Enriched product descriptions- Optimization of DTC content (USP, claims, benefits, storytelling)- Continuous improvement based on performance insights.4. AI & Automation- Implementation of prompts, guidelines, or mini-processes to improve the productivity of the Global Content team.5. Project Management- Supervision of the agency and external service providers during the absence of the Global Content Manager- Continuous recommendations to improve the quality, impact, and performance of content- Creative proposals based on trends, insights, and AI capabilities- Smooth collaboration with the Global Content team (2 people: a manager and an intern), internal proofreading experts, and internal clients (international and local marketing)Soft skills & Mindset:Strategic & operational visionCreativity and new AI technologiesStrong sensitivity to nutrition & health issues
- Indy
On Malt
Brand SignatureBANKING AND INSURANCEMarch 2021 - March 2021Paris, FranceBrief taking and development of a strategic benchmark of the competition for the development of a proprietary, distinctive, and unique brand signature.1. Strategic Benchmark and Competitive Analysis:- Study of main competitors and their communication methods- Identification of strengths and opportunities (SWOT)2. Brand Strategy- Development of a brand platform and proprietary values system- Definition of a proprietary tone of voice and editorial line3. Naming and Brand Signature- Mapping and research of signatures based on pre-defined proprietary axes- Use of AI to accelerate production and enrich proposals- Testing of signatures with potential prospects4. Soft Skills & Mindset:- Strategic vision and methodology- Creativity and new AI technologies - YS CorporateWebsite WritingARTS AND CRAFTSOctober 2020 - November 2020 (1 month)Paris, France- SEO writing for the corporate website of Yves Samuel, a corporate photographer.- Search for a proprietary tone of voice as well as a presentation that is both clear, simplifying, and expert.- Development of an editorial calendar for the writing of blog posts aimed at making the site more visible and better ranked.- Writing of blog posts, notably highlighting a proprietary project around "Made In France."
Reviews
Yves
YS Corporate
Reviewed on 11/28/2020
An enthusiastic collaborator, Cécilia knows how to perfectly translate your ideas and intentions.
Boris
freestack SAS
Reviewed on 9/24/2020
Cécilia is very professional and proactive; she knows how to ask the right questions and, more importantly, provide answers or avenues for reflection. Exactly what we needed to define our brand platform and our communication and even business strategy.
Recommendations
+3
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master CopywritingSup de Pub2009
- Growth Marketing & AIMantra2026Définir et mettre en place et faire évoluer sa stratégie d'acquisition (pages de ventes, google ads, suivi de performances, mettre en place des processus d'expérimentation)