About Cécilia
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Swedish
Basic
Experience
- CARRÉ BASSETBranding account directorJanuary 2022 - January 2025 (3 years)Management of strategic accounts: Nespresso, William Grant & Sons, Rimowa, Baccarat, Château Margaux. Strategic support (audit, collectioning, rebranding of brand platforms, brand architecture and range mapping), visual and semantic identity, naming, deployment and content creation.
- 4UATREBranding account directorAugust 2018 - December 2021 (3 years and 4 months)Management of key accounts: Government Information Service (State brand), Renault Group (Dacia, Alpine, Renault, Mobilize, LADA), ANSES. Strategic support (audit, rebranding of brand platforms, brand architecture), visual and semantic identity, naming, creation and deployment of content (motion design).
- W, Groupe HavasBranding Project managerJanuary 2013 - August 2018 (5 years and 7 months)Management of B2B and B2C accounts, French and international: Accor (luxury segment, Novotel, Ibis, Mercure, MGallery, Sofitel, Orient Express, Jo&Joe), Insula Orchestra, Dior. Visual and semantic identity, naming, deployment and content creation (motion design), change management during rebrandings and brand creations.
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Education
- International Business and Organizations Communication (M2)CELSA,2013Communication des Entreprises et Organisations internationale (M2)
- Information and Communication (M1)Sorbonne Nouvelle2012Information et Communication (M1)