Cécilia Bertin

📌MY PROFILE

I am a consultant expert in customer knowledge for 10 years, with socio and semio sensitivity, driven by the thirst to understand all the nuances of human behavior. I put this passion and my rigorous analysis at the service of your problems to translate the needs and expectations of the public into concrete lessons and solutions.

Together, let's question:

🧩 Your brand (Brand Equity, Brand Platform, Perception Assessment)

🧩 Your audience (Target study, Uses & Attitudes, Customer experience, Segmentation)

🧩 Your market (Benchmark, Monitoring, Positioning strategy)

🧩 Your offer (Product test, Concept test, Offer optimization, Support for creativity and ideation)

🧩 Your communication and your development (Communication test - content and support, Offer test)

📌MY DIFFERENT LEVELS OF INTERVENTION

I am your Swiss army knife for studies and listening to audiences!

I can fully take charge of a study, from translating your need into methodology to developing operational recommendations... you can also call on me à la carte according to your needs:

- Definition of a methodology (quali & quanti)

- Writing filters and piloting the recruitment of profiles to be interviewed

- Writing questionnaires, scripts and animation guides

- Animation, moderation (BtoB, BtoC interviews, focus groups, creativity workshops, online community…)

- Data analysis (quali & quanti), structuring of results into lessons and operational recommendations

- Or simply lend a hand to a team!

📌 MY WORKING METHOD

I build a tailor-made methodology, adapted to your constraints and the needs of the object of study

I exchange with my clients before, during and after the completion of a project, in order to best identify your problems and needs

I work with flexibility and responsiveness 🚀