Freelancer profile translated to English.
Back to original languageAbout Cecilia
Hello!
I am a social media and influencer marketing specialist with over 10 years of experience in digital marketing and 6 years managing communities on platforms like Instagram, TikTok, and Facebook. I have worked with incredible brands such as Calvin Klein, Amazon, Procter & Gamble, L'Oreal, Uber Eats, Ambipur, Aeropostale, Barkyn Dogs, Yelmo Cines, Coty, creating campaigns that truly connect with the audience and generate results.
What can I do for your brand?
-Influencer Campaigns:I help you find the ideal profiles and create strategies that boost your visibility.
-Social Media Management:From content creation to post scheduling and community management.
-Visual Content Editing:Reels, TikToks, videos... everything needed to stand out on digital platforms.
-Design and Websites:If you need a functional and attractive website, I can also help you.
I love innovating and working as a team to achieve results that exceed expectations. If you are looking for someone to bring your social media to life and boost your brand in the digital world, write to me!
Spanish
Native or bilingual
English
Fluent
French
Basic
Can work on-site
Madrid (up to 30km)
Experience
- FreelanceFreelance Influencer MarketingSOCIAL NETWORKSJanuary 2022 - Today (4 years and 5 months)Madrid, Spain- Creation and implementation of social media and influencer marketing strategies according to client guidelines.- Creation of social media content organized month by month.- Prospecting and negotiation with influencers, KOLs, celebrities, and managers. Contracts and influencer briefing. Guiding influencers to create creative content to achieve established KPIs.- ReportsBrands: Flor de Caña USA and Spain, Coca Cola Mexico, Uber Eats Spain, Barkyn Spain, Toro Abogados.
- Skeepers IberiaInfluencer Marketing Campaign ManagerSOCIAL NETWORKSMarch 2024 - September 2024 (7 months)Madrid, SpainCreation and implementation of influencer marketing strategies. Prospecting and negotiation with influencers, KOLs, celebrities, and managers.Contracts and influencer briefing.Guiding influencers to create creative content to achieve established KPIs.
- Agencia Porter NovelliSenior Influencer Marketing Executive MexicoJanuary 2021 - January 2023 (2 years)Procter & Gamble Mexico & LATAM, Brands: Pantene, Herbal Essences, SecretCreation and implementation of influencer marketing strategies. Prospecting and negotiation with influencers, KOLs, celebrities, and managers. Contracts and influencer briefing. Guiding influencers to create creative content to achieve established KPIs. Reports and payments. Team task organization. Reports. Direct client contact.
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Education
- Master's Degree in Digital MarketingCEI School of Design and MarketingMaestría en Marketing Digital
- Bachelor's Degree in CommunicationUniversity of Monterrey2014Licenciatura en Comunicación