Cecilia A.

For the Montreuil Youth Book and Press Fair in 2023 and 2024, I was in charge of the entire partnership and sponsorship section of the fair, and my challenge was to increase the revenue from this service. I therefore reviewed past years and developed tailored offers for each type of partner and sponsor. Partnerships were diverse, ranging from simple advertising to event management. My role consisted of defining the offers, proposing them to previously identified partners and prospects, negotiating contracts, then monitoring their production and evaluating them post-fair. In two editions, I doubled the revenue for this partnership segment and launched the sponsorship offer, and partnerships are now long-term.

Development of press relations and media partnerships for the Centquatre Paris and for the venue's events: Paris en Toutes Lettres, Impatience Festival, Galeria Continua, Télérama, Arthur H....

Identification and creation of a database of journalists and media to target, followed by press relations management and hosting and production monitoring of press and media events at the venue and for ephemeral spaces. Definition and implementation of communication and media partnership strategy: special operations, contests...

For Reed Exhibitions, during the Music and Sound Fair, I conceived, developed, and coordinated the entire 'youth programming' section of the fair, then I developed and managed the national media plan.

Responsibilities: Implementation of the communication plan, negotiation of media, institutional, and private partnerships, contract follow-up. Conception and implementation of the fair's events (youth program, conferences, workshops...). Conception and creation of communication tools. Agency briefs. Coordination and management of teams.

25,000 visitors: Moriarty, Sanseverino, Mademoiselle K...

Communication budget: €1 million. Sponsor: Crédit Mutuel.

Partners: A nous Paris, Métro, France Inter, Métrobus.