Freelancer profile translated to English.

Description

I create your tailor-made online media to ensure your ideas, values, and messages reach your target audience effectively.

💬 Freelance Journalist & Editorial Consultant | Content Strategy, Data & Performance

I support companies and media outlets in the design, production, and performance of their content.

A trained journalist, I combine editorial insight, data culture, and tool mastery to build effective and measurable strategies.

📈 My Areas of Expertise

Editorial Strategy: Audit, content plan, brand storytelling

Writing & Editing: Articles, reports, web pages, newsletters

Performance Management: Audience analysis via Google Analytics 4, SEO tracking with Semrush, reader journey optimization

Digital Ecosystem Management: WordPress integration, email campaigns via Brevo, social media management

Monitoring & Continuous Optimization: KPI tracking, reporting, tone and format adaptation

🧩 I work on projects ranging from editorial redesigns and public speaking support to scaling content strategies, always with a data-driven and impact-oriented approach.

💡 Tools Used: GA4, Semrush, Hootsuite, Drupal, WordPress, Brevo, Meta Business Suite, LinkedIn campaign manager, Visual Studio Code.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Metz (up to 50km), Nancy (up to 20km), Thionville (up to 10km), Luxembourg (up to 10km)

TEMA
Content Manager
PRESS AND MEDIA
June 2022 - Today (4 years)
Metz, France
TÉMA professional press group: detailed experiences in each title below (Le Monde des Artisans - ASH)
Journalism Community Management Social Media Branding Drupal
Le Monde des Artisans
Web Journalist
PRESS AND MEDIA
November 2020 - Today (5 years and 7 months)
Metz, France
Monitoring political, economic, and social news; Writing articles; Interviews; Content integration on CMS Drupal; Event coverage on social media (notably the 2021 U2P congress attended by Emmanuel Macron); Content integration on CMS; Community Management.
Journalism Editorial Strategy
ASH | Le MAG du travail social
Content Manager - Community Manager
PRESS AND MEDIA
May 2023 - July 2024 (1 year and 2 months)
Daily management and moderation of ASH's various social media platforms (LinkedIn, Instagram, Twitter, WhatsApp); Creation and publication of engaging, relevant content adapted to these platforms (Simplifying information and making it more quickly understandable on social media); Active monitoring of news and trends related to the social and medico-social sector; Collaboration with the editorial team to align content and communication strategies; Development and implementation of growth and engagement strategies on social media; Diligent tracking and analysis of content performance for optimization purposes.
Newsletters Newsletter Writing LinkedIn SEO Writing