Freelancer profile translated to English.
Back to original languageAbout Cécile
My specialty?
1- Clearing the ground
2- Structuring
3- Deploying
To do this, I rely on 15 years of experience in creating strategic plans, launching brands, identifying market opportunities.
-> Triple degree in Sales + Marketing + Entrepreneurship
-> French + English
My services:
-> Interim Operations Director (marketing + sales)
-> Targeted operational & strategic marketing missions
-> Startup, scale-up support
I intervene on:
- Go To Market (GTM) Strategy: strategy development + translation into operational plan
- Situation Audit (360° diagnosis) + development of a strategy adapted to your objectives and resources
- Market opportunity identification
- Brand platform creation / Redesign (USP, persona, branding, ...)
✈️ Startup / Scale-up Services
- Pitch, pitch deck (creation of a successful pitch, presentation training)
- 5-year Business Plan construction
- Fundraising preparation support/coaching
😊 What do I bring you?
An external perspective + 15 years of expertise + a comprehensive sales + marketing approach
🔥 My goal: Boost your growth
Why me?
1️⃣ I act as an external consultant 2️⃣ I get involved as a member of your team.
Specialties:
- B2C, B2B2C, D2C / DNVB
- Sectors: Health/Beauty, Leisure/Entertainment, Textile/Decoration, Hardware/Gaming
Professional Background:
📌3 years Chief Marketing Officer in an international tech startup
📌9 years Founder and CEO of a high-end home linen company
📌2 years Project Director for the launch of a new health/beauty brand
📌3 years at Metro-Goldwyn-Mayer (customer marketing)
📌5 years at Colgate-Palmolive (sales + product marketing)
French
Native or bilingual
English
Native or bilingual
Can work on-site
Aix-en-Provence (up to 50km), Paris (up to 10km), Lyon (up to 10km), Bordeaux (up to 10km)
Experience
- AntlerFounder in residenceCONSULTING AND AUDITSOctober 2022 - January 2023 (3 months)Paris, FranceAntler is an investment fund that offers an acceleration program aimed at launching high-potential startups.-> Participation in the acceleration program for Matter of Happiness
- Le 101 - La Cité de l'InnovationIncubation La Fabrique de la BeautéFASHION AND COSMETICSJanuary 2022 - December 2022 (11 months)28000 Chartres, FranceLa Fabrique de la Beauté is the 1st incubator entirely dedicated to the cosmetics sector. Supported by Chartres Métropole, sponsored by Cosmetic Valley, delivered by We Sprint #LaFabriqueDeLaBeauté #CosmeticValley #WeSprint-> Participation in the incubation program for Matter of Happiness
- Matter of HappinessProject DirectorFASHION AND COSMETICSJanuary 2021 - Today (5 years and 5 months)Aix-en-Provence, FranceMatter of Happiness democratizes the personalization of skincare products. Beauty Tech Startup - DNVB-> Strategy: market study & analysis, identification of pain points (research + customer interviews), strategy definition + roadmap development-> Marketing & Communication: brand platform creation, persona definition, product-market fit testing strategy development, growth/lead gen/customer acquisition-> Innovation: feasibility study, identification of industrial barriers, exchange with subject matter experts, industrialization strategy development with a scale-up vision-> Finance: pitch deck creation, 5-year business plan development, fundraising strategy✅ Project selected for La Fabrique de la Beauté incubator (Cosmetic Valley)✅ Project selected for Antler accelerator (VC)
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Education
- Master of BusinessTexas Tech University1997MBA in General Business, Marketing
- Master of Businessiaelyon School of Management1997Master in Global Business