Cécile T.

Learner support and follow-up: course explanations, case studies and corrections

Material writing and updating: content, case studies

Preparing learners for certification

Deployment of the Salesforce CRM in agencies and call centers:

- Training, support, material creation

- Optimization of the tool's functionalities (development of evolutions, configuration)

- Collaboration with service providers for development (prioritization, feasibility)

- Creation of performance monitoring dashboards

- Database management

- Configuration of communication campaigns in collaboration with marketing and performance monitoring (Using Marketing Cloud and MailJet)

Before deployment:

- Collaboration with internal teams before deployment: IT, developers, managers

- "Cleaning" the database before import

- Feature testing, reporting inconsistencies and bugs

- Communication to teams + teaser video

- Selection of a tool referent per agency

Deployment

30 employees trained (5 sales agencies + call center + new subsidiary)

Follow-up: phone surveys, forms

On-site visits for training and at +3 months

Monitoring and evolution of usage

- Taking feedback into account to optimize and add new features

- Creation of a subsidiary: personalized tool configuration to meet needs

Use of Azure DevOps backlog

CSV import

Use of SQL queries

Deployment of a new PIM (Product Information Management) application to optimize product display on the web (corporate, e-commerce)

- Training of subsidiaries (countries), support in managing and deploying their web product catalog

- Creation of FAQs, articles, and videos

- Gathering user needs & recommendations on application evolutions and improvements to optimize functionalities (user stories) - Prioritization of user requests

- Data quality audit

- Support for digital projects (Websites and applications - B2B, B2C, D2C - E-commerce & corporate)

Detailed missions

"Royal Canin markets food for dogs and cats. As part of its digital transformation, a new PIM (Product Information Management) tool was implemented to facilitate the management of digital platforms. As part of this mission, I was most often in contact with the marketing, R&D, digital, and technical teams, in English and French."

Details of achievements (technical, functional, other)

35 CIP Continuous Improvements on the tool – Year 2020

- Writing and prioritizing user stories

- Feasibility study of user stories

- Feature testing

725 functional support requests handled in 2020 - 350 in 2021 (my mission ended in June 2021)

The PIM tool centralizes all product information, so I was in contact most of the time with the marketing and digital teams who consume this data and the technical support for various applications (Magento, Navision, Sitecore).

70 training sessions conducted on the tool with approximately 200 participants / Explanation of the process and use of the tool according to the job role

Creation and updating of the FAQ, video support

Functional support

Project Management - Product Search Tool on Website

- Pilot countries: Turkey, Russia, and France

- On corporate site: Brazil, Indonesia, India, South Africa, Colombia, Malaysia, Philippines, Ukraine

Project Management - Buy Now Button/Commerce Connector

- Addition of a button on the corporate website for purchase on partner sites (Colombia, Brazil, Poland, Ukraine, Germany, Switzerland, Austria, Slovakia, Chile, France)

Project Management - Deployment of markets on PIM tool

- Coordination of actions to integrate the product catalog (which was non-existent) for the following countries: Brazil, Argentina, Japan - collaboration with local and headquarters teams (marketing, R&D, regulatory)

Dashboard and product data quality audit

- Data quality audit

Technical environment:

- PIM (Product Information Management) and DAM (Media) platforms,

- Axosoft Backlog

- Collaboration with the digital platforms department (Navision, Magento, Sitecore, Commerce Connector), Zendesk

- Power BI (extracts and modeling)

- CSV import

- Data verification in JSON/API