Freelancer profile translated to English.
Back to original languageAbout Cécile
You operate in a demanding technical environment — cloud, cybersecurity, critical infrastructure, AI — and your marketing needs to match your product's caliber.
But with leads not being followed up, newsletters never being sent, and the CRM nobody updates, you know the potential is there but you can't capture it.
I'll help you structure and automate your marketing, at your own pace, adapting to your teams and your tools.
My approach is simple: understand your product, identify bottlenecks, set up systems that run — and make you self-sufficient.
6 years of B2B product marketing in sovereign cloud, cybersecurity, and complex IT systems. I can speak to technical profiles, build acquisition funnels suited for long sales cycles, and translate complex offerings into clear messages.
I also manage a network of monetized blogs with over 1200 organic visitors/month — from server infrastructure to conversion, I master the entire chain.
Fast delivery, close support, measurable results.
Stack: n8n, Brevo, HubSpot, Ghost CMS, Docker.
From scoping to deployment, strategy and execution.
Based in Marseille, available remotely. Let's discuss your needs.
English
Fluent
French
Native or bilingual
Can work on-site
Marseille (up to 50km), Marseille (up to 30km)
Experience
- UNITELMarketing growthTELECOMMUNICATIONSJanuary 2024 - Today (2 years and 5 months)Marseille, FranceProduct marketing, marketing automation, content marketing, and go-to-market for a sovereign cloud and telecom operator (Marseille).Support from product strategy to execution: positioning of cloud and cybersecurity offers, creation of B2B content (blog, white papers, case studies), deployment of acquisition and nurturing workflows (n8n, Brevo), design of a VM configurator with automated quote generation, management of the LinkedIn employee advocacy program, web project management (Campus Cyber Euromed, sector-specific landing pages).
- Free ProMarketing product managerTELECOMMUNICATIONSJuly 2021 - December 2024 (3 years and 5 months)Marseille, FranceProduct Management:- Identifying user problems and developing product solutions to offer them.Managing the entire lifecycle of the Free Pro mobile plan (and its SaaS management solution), from conception (discovery) to launch (delivery).- Working closely with the technical team to ensure rapid product delivery (in Agile/DevOps mode).Customer Centric:Centralizing all qualitative and quantitative information to identify user problems and needs in collaboration with Product Designers and marketing/sales/customer service teams.Analytics:- Using Analytics tools to analyze and understand users.- Making decisions to improve products based on KPIs and data analysis to anticipate and assess the impact of choices.Lean:Implementing Discovery techniques to evolve products quickly, iteratively, and incrementally.Business Expertise: updating best practices and continuously monitoring competitors in the telecom sector to always offer the best user experience.
- Jaguar Network (Free Pro)Senior product designerTELECOMMUNICATIONSDecember 2019 - July 2021 (1 year and 7 months)Marseille, FranceDesigning sales funnels for Freebox Pro and mobile, Customer Area, and Support from scratch: 2000+ monthly orders (web and distributors).Agile product development with the IT and engineering team: user stories, MVP, specifications, user testing, A/B testing.Launch of the pro.free.fr websiteDesign of sales funnelsDesign of the pro.free.fr/espace-client customer areaDesign of pro.free.fr/assistance online support
Reviews
Nicolas
WEB BIZ
Reviewed on 2/25/2019
Cécile brilliantly responded to the request for an ergonomics audit. The deliverable and our phone conversations allowed the mission entrusted to her to be completed successfully. Great job!
B
Blandine
Jaguar Network
Reviewed on 1/16/2020
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Education
- UX / UI DesignIronhack2018Bootcamp intensif UX/UI design: design thinking user researches wireframes prototypes user tests design d'interface micro-interactions mid-fi et hi-fi prototypes
- Master 2 International Affairs, Cooperation trackSciences po Aix2011