Freelancer profile translated to English.
Back to original languageAbout Cécile
My role: transform your sales teams into an organized, equipped, and driven selling machine.
I intervene at 3 levels depending on your challenges:
🔍 Audit to decide better
Sales organization audit & role distribution
Sales skills assessment
Technology audit & existing CRM analysis
Identification of friction points in your pipeline
🛠️ Structure to scale
Creation of your Sales Playbook (methods, pitch, tools)
Integration or optimization of your CRM / SEP / CPQ tools
Definition of steering KPIs and performance management
Design of multi-channel prospecting workflows and sequences
📊 Accompany over time
Onboarding of new sales / continuous training
Sales Ops: data reliability, reporting, forecasting
Sales Enablement: change management
SDR Support: targeting, sales funnel construction, CRM activation
🔧 My services (à la carte or in a package):
360° audit of your sales organization
HubSpot CRM implementation or redesign
Creation of reporting & dashboards
Prospecting sequence design
Management support & team coaching
Creation of operational sales playbooks
🏆 Key Experiences:
Imagine — Head of Sales & Marketing: CRM, acquisition strategy, intern placement, +41% growth Y2
Beauty Success — Recruitment of 30 franchisees/year, pipeline structuring & onboarding
Ontex — Account Manager Paris/IDF, +12% growth, tender >€1M won
Daytona / Johnson & Johnson — Management of 21 field trainers, >2,500 animations/year
🛠️ Mastered Tools:
CRM: HubSpot
Sales Ops: Google Sheets (advanced reporting), Looker Studio
SEP / Prospecting: Apollo, Lemlist
Project Ops: Trello | Slack | Notion
French
Native or bilingual
Can work on-site
Bordeaux (up to 20km)
Experience
- Mama LabCo-founder Mama LabEDUCATION AND E-LEARNINGJanuary 2021 - Today (5 years and 5 months)Bordeaux, FranceMama Lab is the 1st program dedicated to supporting female entrepreneurship online and in person, to learn how to create and launch your business.💃🏼Skill development is at the heart of learning: learning to create your business by doing and transforming your entrepreneurial potential. ⚡️1️⃣ Mentorship:Mentorship is a factor for entrepreneurial success and sustainability. Women lack self-confidence; support through mentorship allows them to dare and go further.2️⃣ Training:Skill development is at the heart of learning: learning to create your business by doing with training courses adapted to women's needs.3️⃣ Community:Sharing and helping each other with kindness, entrepreneurial sisterhood as a source of motivation.4️⃣ Commitment & Public Speaking:Defending and highlighting female entrepreneurship, which is still too little visible today. Creating partnerships to help change the perception of women's success in entrepreneurship.
- Simplement LingerieBusiness and Digital Strategy ConsultantFASHION AND COSMETICSJuly 2020 - Today (5 years and 11 months)Support for website redesign and implementation of a digital strategy. Enhancement of product-market fit, storytelling, social media, web marketing.Support and monitoring of the crowdfunding campaign.
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Education
- Digital Project ManagerOpenclassroom2019
Certifications
- Growth MarketingGrowth Tribes2020