Cécile Richard

Optimization of in-store traffic across the entire international FPBN retail network (tool integration, visibility optimization across different channels). Improvement and diversification of in-store services aimed at enhancing the brand's positioning in the luxury sector. Ensuring the structuring of international activities by working closely with partners and fostering effective collaboration. Proposing and creating new ephemeral Focal retail concepts focused on strategic regions. Analysis of performance by country, product type, and points of sale, and presentation of results through a monthly report.

Monitoring of commercial operations and participation in the international deployment of the brand. Implementation and coordination of various projects aimed at improving our service and high-end products. Ensuring the management and redesign of the e-commerce website. Overseeing the coordination of the communication strategy in collaboration with stakeholders. Analysis of sales and available KPIs across different channels. Management of various events (trade shows, photo shoots, etc.). Constant competitive monitoring.

PROPERTY INVESTMENT

March-June 2022

Prospecting clients and negotiating with real estate agencies. Market analysis and profitability study for various files. Client file follow-up and decision-making support. Organization and coordination of events (meetings, training sessions).