Freelancer profile translated to English.

Description

Senior Marketing & Communication Consultant | Part-time CMO | Marketing Structuring & Management

Your company has grown rapidly.

Marketing actions have multiplied, often without an overall vision.

I help you structure your strategy and manage its execution to regain coherence, effectiveness, and tangible results.

Areas of Intervention:

Marketing and communication strategy
Brand positioning and storytelling
Marketing plan and action management
Content strategy and digital communication
Website and asset optimization (UX/UI, copywriting, SEO)
Personal branding and LinkedIn visibility
Structuring marketing/communication teams
Outsourced marketing direction (part-time CMO)

My Approach:

After 12 years of experience in 360 marketing and communication, including several years as Communications Director in the financial sector, I now work with SMEs, scale-ups, and B2B groups (finance, real estate, services).

My approach is both strategic and operational: define a clear vision, prioritize actions, and manage their implementation through to delivery.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Mata Capital
Marketing & Communication Director
REAL ESTATE
June 2021 - March 2025 (3 years and 9 months)
Paris, France
◻️ Real estate investment management company
👥 Management of a team of 3 people

> Corporate Communication:
Definition and deployment of the communication plan and annual roadmap
Management of press relations and social media
> Branding:
Overhaul of Mata Capital's identity: brand platform, values, tagline, and visual identity
Brand architecture: creation of Osmo, Mata Capital's consumer brand
> Marketing:
Creation of sales support tools: brochures (web and print), landing pages, videos
Web acquisition campaigns: SEA, SEO, LinkedIn Ads (management of agencies and internal resources), webinars, newsletters, and emailings
Events: organization of client and internal events
Corporate Communication Press Relations Branding & Identity 360 Communication Communication Strategy
Bureaux À Partager
Marketing & Communication Manager
REAL ESTATE
September 2017 - January 2020 (2 years and 4 months)
Paris, France
◻️ Office sharing and rental startup
👥 Management of a team of 3 people

> Communication:
Conception, deployment, and monitoring of the annual communication plan
Management of press relations
> Marketing:

Content strategy: creation and implementation of the editorial calendar. Production of articles, landing pages, events, white papers, studies, videos
Distribution and KPI monitoring across all platforms (blog: 7K views/month, newsletter: 18K subscribers, social media, SEO traffic)
Management of advertising campaigns (awareness campaigns on social media)
Editorial Strategy Communication Plan Communication Strategy 360 Communication Press Relations
Switch Collective
Event & Content Manager
EDUCATION AND E-LEARNING
January 2017 - July 2017 (6 months)
Paris, France
◻️ Coaching and personal development startup

> Content: writing blog posts and newsletters
> Social media management
> Event marketing and communication, logistical management
Communication Strategy Social Media Strategy Content Strategy Branding & Identity 360° Communication