Freelancer profile translated to English.
Back to original languageAbout Cecile
With over 15 years of experience in brand strategy and communication, fully bilingual English/French, I specialize in supporting companies, from startups to large corporations, in building innovative and impactful strategies. From strategic thinking to omnichannel campaign activation, I leverage my expertise to create strategies that resonate and stand out.
🚀 Entrepreneurial spirit – Founder of several projects, I understand the challenges of entrepreneurs and the demands of rapid growth.
👩🏫 Experienced teacher – I teach at major schools (EFAP, ISCOM, Harvard) to train future marketing and communication leaders, with a pragmatic and inspiring approach.
📝 Creative and visionary – Former art director for L'Officiel and Jalouse, I master the art of storytelling, brand management, and 360° strategies, with a constant focus on innovation and new technologies.
✨ Passionate, dynamic, and curious, I strive to transform ideas into tangible realities, relying on strategic vision and a keen eye for detail.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- SELFCOMMUNICATION, MARKETING AND STRATEGIC PLANNING CONSULTANTJanuary 2018 - Today (8 years and 5 months)Strategic support for brands in their positioning, branding, and communication. Creation and management of B2C and B2B activation campaigns. Development of product storytelling and staging of educational or emotional content. Design of user interfaces and journeys (UX/UI) for digital applications or platforms. Clients in France, Canada, and South Africa.
- EFAP, ISCOM,LECTURER AT MAJOR SCHOOLSJanuary 2018 - Today (8 years and 5 months)Harvard, IL, USATopics: strategic marketing, storytelling, art direction, publishing, DTP. Teaching future communication professionals in multicultural and demanding environments.
- ÉDITIONS JALOU (L'OFFICIEL,ART DIRECTORJanuary 2010 - January 2016 (6 years)JalouseArtistic direction of L'Officiel and Jalouse magazines. Guarantee of partner brands' image in compliance with their universe and visual requirements. Coordination with fashion, luxury, and youth advertisers (including Disney). Supervision of the visual identity of magazines and integrated advertising campaigns. Creation of print and digital content enhancing the universe of partner brands.
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Education
- MBA MARKETING & COMMUNICATIONESG,2025MBA MARKETING & COMMUNICATION
- MASTER IN PSYCHOLOGY, SPECIALIZING IN CHILDREN/BEHAVIORAL STUDIESHarvard University,2023MASTER EN PSYCHOLOGIE, SPÉCIALITÉ ENFANTS/ÉTUDES COMPORTEMENTALES