CMFreelancer profile translated to English.
Back to original languageAbout CĂ©cile
SEA/SMA Expert | Acquisition & Performance Marketing
With 6 years of experience in agencies and as a client, I help companies optimize their advertising campaigns to maximize their ROI. Google Ads, Meta Ads, LinkedIn Ads... I develop tailor-made strategies to boost your acquisition and growth.
âś… Management and optimization of your advertising campaigns
âś… High-performance digital acquisition strategy
âś… Data analysis and continuous improvement
Need an expert to make your results take off? Let's talk! 🚀
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Louve InvestMarketing ManagerJanuary 2022 - December 2024 (2 years and 11 months)Paris, France• Implementation and management of paid acquisition campaigns. Testing the most effective levers to achieve growth objectives.• Redesign of marketing email campaigns, implementation of onboarding sequences, newsletter management, content creation.• Creation and management of the marketing and sales operations plan: sales operations (communication on the website, and appropriate materials), print (direct negotiation with advertisers), thematic webinars (choice of topics and speakers), sponsored newsletters with our partners…• Reporting and analysis of acquisition performance by channel. Analysis by cohorts, ROI, repeat customer, and LTV.• Management of the marketing budget with an ROI-focused approach.• Competitive analysis and monitoring.
- SLAP DigitalSEA/SMA ConsultantJanuary 2019 - January 2022 (3 years)Paris, France• Management of a client portfolio and client relations (7M€ annual budget managed): performance monitoring on defined KPIs (CPA, ROI, CTR...), development of new acquisition levers, development of quarterly or annual action plans. Strategic recommendations.• Creation and management of SEA acquisition campaigns (Google Ads, Microsoft Ads), SMA (META Ads, LinkedIn Ads, Twitter Ads, Pinterest Ads, TikTok Ads). Campaign optimization (bidding strategies, audiences, AB testing...).• Analysis, reporting, and presentation of campaign performance.• Creation of automated reports (Data Studio, Supermetrics, BigQuery).• Management and support of junior profiles / interns.
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Education
- Master in Management, specialization "Data Science and Organizational Behavior",Master en management, spécialisation "Data Science and Organisational Behaviour",
- DijonBurgundy School of Business2019Dijon