Freelancer profile translated to English.

Description

I translate industrial technical complexity into sales arguments that sell.

I understand what your engineers and technicians do and I know how to explain it to your clients.

With solid experience alongside sales and technical field teams in industry (metallurgy, ISO management systems, QSE, distribution), I support the marketing and sales departments of industrial B2B companies on their visibility and development challenges.

What I do specifically:

Writing high-value technical content: white papers, FAQs, (ISO 45001, 27001, 19443), client testimonials, sales pitches
Sales support tools adapted to field sales forces and distribution networks
Monitoring and updating of standards (ISO, QSE) integrated into marketing materials
Organization and management of participation in trade shows (Le Bourget, ESOPE FCTM show, Batimat, Rexel, B Positive, etc.)
Promotion via retail distribution networks and B2B channels
Creation of bilingual FR/EN content for international markets

My target clients:

SMEs and mid-sized industrial companies, manufacturers, equipment suppliers, technical distributors, metallurgy, mechanics, QSE, industrial safety, aeronautics, nuclear sectors.

Assignments in France and internationally · Bilingual French / English

On-site or remote support: Lyon, St Etienne, Nord Isère, Loire, Vienne

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Couveuse d'entreprise Auxime
Marketing & Communication Director - Growth Accelerator in B2B Industry - Bilingual
CONSULTING AND AUDITS
April 2026 - May 2026 (2 months)
Vienne, France
Many leaders do an excellent job… but remain invisible.
Result: little visibility, little differentiation, and missed opportunities. This is precisely where I come in.

I help leaders, QSE Managers, and technical departments of SMEs, VSEs, and B2B companies develop their visibility to generate business opportunities.
Specifically:

→ Clarification of the message, understanding of technical fields and positioning
→ Content creation (LinkedIn, articles, client testimonials) and structuring of communication
→ Meetings with teams in the field, your products, your workshops, your know-how
→ Simple, effective, and adapted support to your reality

My approach is pragmatic and authentic:
No unnecessary communication, only what serves your development

My added value:
✔️ 15 years of experience in B2B marketing & communication for French and international industrial companies (Cofrac-accredited ISO certification body, Aéraulics ventilation, metallurgy, heating)
✔️ Demanding industrial environments
✔️ Journalist's perspective → angle, clarity, impact
✔️ Bilingual French-English

Result:
You become visible, credible… and chosen.
📨 Let's discuss your visibility together
📍 Lyon region - Pilat - Rhône Valley - Nord Isère - remote support

And for social connection and because I love meeting people:
I am a press correspondent for Le Progrès (Ebra Group) for the Pilat rhodanien sector
President of the Chavanay Rural Families Association
Member of the national association of French communicators
I am supported by the business incubator Auxime, which manages my structure since April 2026
Generative AI GEO Copywriting Bilingual French/English communication management
LRQA ( filiale Groupe Lloyd's Register)
Marketing & Communication Manager France
April 2018 - July 2025 (7 years and 3 months)
Lyon, France
• Implementation and deployment of the marketing and communication action plan (Member of the French Management Committee)
• Definition and management of the annual marketing budget (€200K)
• Management of the operational implementation of the marketing and communication strategy:
• Content writing - Newsletters - social media management
• Web: Website management, blog, translation
• Coordination and implementation of digital activities, inter-country synergies in Europe (Greece, Italy, Spain, UK)
• Events: Organization of regional, national, and international trade shows (WnE, Bourget show, FcTM ESOPE), webinars, client events (round tables, conferences)
• Press relations, media plan management, agency coordination, internal communication, support for sales teams, auditors-inspectors-trainers.
Network Animation International Trade Shows Trade Show Organization Communication Director media plan
GROUPE COMAP, Connectique et régulation des fluides
Operational Marketing Manager - Subsidiary
February 2013 - April 2018 (5 years and 2 months)
Lyon, France
• Definition of commercial action plans, sales promotion, and distribution network animation (creation of toolkits and tools for field sales representatives and key accounts). Events: regional and national trade shows, sales conventions, client animation
• Professional press media plan, digital strategy (website redesign, content writing, social media management), content creation
• Creation of merchandising tools and national deployment
• Marketing budget management (€800K)
operational marketing Client Testimonials Optimized Content Writing Trade Show Organization Merchandising