Freelancer profile translated to English.
Back to original languageAbout Cecile
Packaging is more than just containing a product.
It creates the first connection with your brand.
I help premium brands achieve the level of desirability and sophistication their products deserve.
9 years of experience — Rating: 5/5 — +100 clients supported
I am a **senior art director specializing in packaging**,
with a particular sensitivity for premium, natural, and innovative universes with a strong visual identity.
For over 9 years, I have been supporting brands infood & fine groceries, cosmetics, and fragrancein the creation of sensitive, strategic, and differentiating packaging and visual identities.
I work onlaunch, innovationorproduct redesignchallenges, for agencies and brands seeking a demanding, creative, and precise art direction in execution.
I pay particular attention to:
- visual hierarchy,
- readability,
- graphic consistency
- color harmonies,
- the creation of sensitive illustrations and graphic elements,
- materials and finishes,
- as well as the technical constraints of packaging (embossing, hot stamping, selective varnishes…),
EXPERTISE:
— PACKAGING & RETAIL — ARTISTIC DIRECTION & BRANDING— PUBLISHING & PRINT — ILLUSTRATION
Clients: Chloé, Manucurist, Nestlé, Panzani, Taureau Ailé, Lustucru, Gellé Frères, Little Gustave, Monin, Albert Ménès…
Agencies: Agence Messieurs, Extrême, Change, Socialy, Dupont Lewis, Culture Food, Fooding Company, Twid…
Looking forward to discovering your world!
Full portfolio available upon request.
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Elmut
On Malt
Art Director PackagingAugust 2024 - November 2024 (3 months)PACKAGING - BRANDING - BRAND STRATEGY - ILLUSTRATIONCreation of dog and cat packaging for the natural pet food brand ELMUT. Creation of the treat packaging. Creation of illustrations - Lustucru RizArt DirectorAGRICULTUREFebruary 2024 - February 2024Creation of the design for new innovation products "Taureau Aile"
- Good viePackaging Graphic DesignerMay 2022 - May 2022Paris, FranceCreation of beverage can packaging labels. Creation of illustrations, mockups, and flat labels.
Reviews
Recommendations
IC
LC
+9
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Education
- BTS Visual Communication, Multimedia OptionLycée Jacques Prevert Boulogne Billancourt2006
- Bachelor's Degree in Print and Web GraphicsEcole Multimédia 750032011