Freelancer profile translated to English.

Description

🇫🇷

With+10 yearsof experience in international and dynamic environments, I have developed solid expertise indigital & B2B marketing.

I have designed and managed multi-channel strategies, online & offline: SEM, lead generation, CRM, social networks, partnerships, events…

Versatile and multipotential, I am a real Swiss Army knife.

90% of my positions were role creations: starting from a blank slate, structuring, prioritizing, and implementing concrete actions with measurable impact.

My strengths?

Organization & productivity
Adaptability & communication
Natural leadership & ability to unite
Creativity & autonomy

I adapt and learn quickly, I like to transform ideas into clear and effective actions.

I combine **natural leadership**, creativity, and an analytical mind, driven by an **entrepreneurial mindset**. For me, sustainable performance comes through clarity, **open communication, and strong human values**.

🇬🇧

With over10 yearsof experience, mostly in international and fast-paced environments, I’ve built solid expertise in **digital and B2B marketing**.

I’ve designed and led multi-channel strategies both online and offline: SEM, lead generation, CRM, social media, partnerships, events…

Multipotential and resourceful, I’m a true marketing Swiss Army knife. In 90% of my roles, where newly created positions, starting from scratch, bringing structure, prioritizing, and turning ideas into measurable actions.

My strengths?

Organization & productivity
Adaptability & communication
Natural leadership & ability to unite - fostering positive momentum
Creativity & autonomy

I adapt quickly, learn fast, and thrive in challenging environments.

I combinenatural leadership, creativity,andanalytical thinkingwith anentrepreneurial mindset.

For me, sustainable performance comes from clarity, open communication, and strong human values.

Languages

French
Native or bilingual
English
Fluent
Italian
Conversational

Workplace preferences

Remote only

Primarily works remotely

Consultant for Business Coach
DIGITAL MARKETING MANAGER
January 2024 - Today (2 years and 5 months)
• Designed a Growth Marketing strategy, optimizing workflow efficiency by 35% and reduced manual tasks by 40%.
• Boosted brand visibility by 30% via social media campaigns.
• Enhanced lead nurturing and conversion with high-converting sales funnels and
• automated email sequences. Improved audience engagement by 20%.
THEFORK TRIPADVISOR COMPANY
B2B SENIOR MARKETING MANAGER DACH
January 2022 - December 2023 (1 year and 11 months)
Geneva, Switzerland
• Developed and optimized a B2B marketing strategy for the DACH region, increasing lead generation by 10% and homepage conversion by 4 pts through targeted SEM strategies.
• Oversaw multi-channel SEA campaigns, optimizing ad spend for maximum ROI
• Led international events, exceeding performance targets by 20%.
• Managed and mentored a marketing team (CRM & Brand Specialist), driving efficiency and boosting by 30% productivity.
• Enhanced cross-functional collaboration (product, design, data, marketing & sales) leading to a 22% improvement in campaign performance.
JUST EAT TAKEAWAY
BRAND SPECIALIST & MARKETING MANAGER
July 2018 - August 2021 (3 years and 1 month)
Paris, France
• Drove a customer-first marketing approach, accelerating engagement and retention across B2B and B2C activations.
• Handled FMCG partnerships, boosting sales by 25% with Coca-Cola & raising brand awareness by up to 14 points for McDonald's.
• Launched two new features, increasing branded product orders by 10%.
• Handled a €1 M marketing budget and managed a 5-person team.
• Built real-time KPI dashboards, accelerating data-driven decision-making by 2x and optimizing budget allocation and growth strategy.
• Coordinated platform migration with zero downtime for thousands of users.