Freelancer profile translated to English.

Description

Marketing & Communication Consultant – B2B and International Environments | 20 Years of Experience

I support general and marketing management to align strategy, offers, and communication with one goal: to support business development.

Need to take a step back or a little push occasionally?Transformation, financing, expansion, turnover… I turn complex challenges into clear and actionable action plans.

Specifically, I am involved in:

Marketing Component

Diagnosis & Positioning : audit, priorities, gap analysis, benchmark, competition, segmentation, value proposition.

B2B Offer & Strategy : offer structuring, pitches, marketing plan, defining a status quo using AI, roadmap, multichannel strategy, KPIs.

Deployment : team/partner coordination, management, budgets, performance monitoring.

Communication Component

Strategy & Communication Plan : influence levers, prioritization.

Branding : positioning, messaging, storytelling.

Operations : 360° systems (digital, print, internal).

Events : conception, organization, partnerships, lead tracking.

Content : articles, newsletters, posts and calendars, white papers, corporate books, videos.

Approach

• results and impact oriented

• structured and pragmatic

• strategy / execution articulation

• strong adaptability

References

Deloitte, EY, Orphan Europe, ESCE Alumni, HBA, Strammer, Parexel

Ecosystem & Recent Collaborations

France Digitale, France Invest, France Biotech, Croissance+, Entreprise du Futur, French Tech, Le Galion, INSEAD, EM Lyon, Euronext, Mirabaud, Bpifrance

CSA, Publicis, Nova, Nominations

BFM Business, La Tribune, L’Opinion, Les Echos Option Finance

Paris Society, Kactus

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 10km), Bordeaux (up to 100km), Lyon (up to 100km), Marseille (up to 100km)

Deloitte
Marketing Manager Mid Market
CONSULTING AND AUDITS
October 2019 - November 2025 (6 years and 1 month)
Paris, France
Responsible for marketing projects dedicated to mid-sized and family businesses. Also startups, scale-ups, PE. Development of Thought Leadership, definition of communication strategy, support for direct marketing teams on dedicated offers. Lead generation, sales enablement, go to market.
Social Media Team Management Branding Communication Strategy
EY
Senior Manager - Brand, Marketing, Communication
CONSULTING AND AUDITS
September 2017 - September 2019 (2 years)
Paris, France
• Communication consulting: wavespace brand content, digital hub marketing and support for the creation of the microsite/blog (6-month mission)
• Global Life Sciences: responsible for marketing strategic programs, community management, cross-functional team management (18-month mission)
Digital Communication Community Management CMS Communication Strategy Team Management
EY
Senior Manager - Brand, Marketing and Communication
CONSULTING AND AUDITS
September 2006 - April 2016 (9 years and 8 months)
Paris, France
Senior Manager Brand, Marketing, Communication
• Institutional communication: assistance in drafting strategic communications for management
• Global network: project management for regional development in emerging countries
• Responsible for marketing strategic programs and brand strategy with influencers

Head of Global Events (2012 – 2015)
• Definition of sponsored event strategy: negotiation of partnership contracts, speaker sourcing, content co-creation, definition of budget and ROI and performance indicators
• Execution of the marketing plan and event communication strategy; awareness operations
• Audiovisual project design: video editing, multi-site video conferencing or broadcast

Head of Communication Europe (2009 – 2012)
• Deployment of global and key account digital strategy
• Assistance in drafting communication materials for spokespersons in Europe

Other missions within the marketing and account management France department (2006 – 2009)
• Sales proposals, key account marketing manager
Internal communication and animation in France and Europe for the community of consultants and associates of EY
ABM Marketing Internal Communication Digital Communication Print Communication Events International Project Management