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Cécile GrassonCG

Cécile Grasson

Health/Pharma Communication Marketing Consultant

€650/day
Courbevoie, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Cécile

💊 Senior Consultant in Health/Pharma Communication

Communicating about health and its innovations is not just any communication. That's why I offer you my support in the strategic and operational development of your product and institutional campaigns.

For over 9 years in the health/pharma/biotech communication sector, I have been assisting pharmaceutical laboratories in their strategic thinking, as well as the deployment of their communication campaigns for product launches (ethical and OTC), for the relaunch of more mature products, or within the framework of institutional campaigns (BtoB and BtoC).
I enjoy supporting my clients, whether from the Agency or the Laboratory side, in their brand strategy and its deployment.

I offer my health consulting skills for:
🎁 your brand strategy: visual identity, logo, naming
🚀 your 360° communication: events, web (e-ADV, website, mobile application, digital campaign…), print (ADV, dosage leaflet, patient booklet…), point of sale (POS displays, flyers, shelf stoppers…)
🤝 the management of your client portfolios, taking care of relationships to develop and sustain collaborations

Very flexible in terms of both duration and nature of the mission, I will work alone or as part of a team depending on your needs.
🛠 I can be your project manager for long-term support.
💡 I also intervene in one-off project mode, with THE turnkey solution.
🗂 As a consultant, I support you in your strategies.

My values: advice, adaptability, pragmatism, and proximity!
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Courbevoie (up to 10km)

Experience

  • Freelance
    Health/Pharma Marketing Communication Consultant
    PHARMACEUTICALS INDUSTRY
    April 2023 - Today (3 years and 2 months)
  • Havas Health & You
    Account Director
    MEDICAL
    July 2015 - February 2021 (5 years and 7 months)
    92800 Puteaux, France
    - Development and retention of agency client accounts
    - Participation in the development of strategic recommendations for tenders: market analysis, client needs analysis, communication strategy, promotional campaigns, budget envelope
    - Team management
    - Consulting and supporting clients in the development and execution of their 360° campaigns (off-line and on-line)
    - Direction of print and digital projects

    🗂️ Key clients: Sanofi, Novartis, Teva...

    🔬 Therapeutic areas: diabetes, multiple sclerosis, gastroenterology, cardiology, medical devices...

    Contributions to performance: 6/7 tenders won, increase in agency staff (2 to 6 sales representatives), increase in agency revenue by €900K in 3 years
  • EC Communication
    Account Manager
    HEALTH AND WELLNESS
    January 2011 - July 2015 (4 years and 6 months)
    Le Pecq, France
    - Responsible for the agency's client portfolio
    - Management and monitoring of projects with complete autonomy from brief to final deliverable, including financial follow-up
    - Development of print and digital advertising and communication tools for healthcare professionals and patients for human health pharmaceutical laboratories (ethical and OTC drugs), infant nutrition, and dermatology.
    - Development of the digital commercial offering

    🗂️ Key clients: Johnson & Johnson, Boehringer Ingelheim, Menarini, Mayoly-Spindler, Galderma

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Education

  • Master 2 in Biology, Management, and Marketing
    University of Rennes
    2010
  • Bachelor's degree in Biology, Biochemistry specialization
    University of South Brittany
    2007

Skill set (13)

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