Freelancer profile translated to English.

Description

SEO web writer for over 10 years, I now support brands, entrepreneurs, and content creators in optimizing their content for generative AI and response engines (GEO – Generative Engine Optimization).

My expertise is no longer limited to SEO:

I optimize content so that it is understood, selected, and cited by artificial intelligences (ChatGPT, AI engines, conversational assistants, generative search).

My missions

- Optimization of AI-ready content (articles, pillar pages, sales pages)

- Semantic structuring for AI engines and LLMs

- Lexical and intentional enrichment (SEO + GEO)

- Strategic rewriting for generative visibility

- Creation of expert content quotable by AIs

Background & Legitimacy

- 10 years of experience in SEO web writing

- Author of 3 books published by Éditions Networker

- Ghostwriter & Freelance writer (articles, LinkedIn, newsletters)

- Virtual assistant for 2 years (communication, content, client management)

My spelling is impeccable, my writing precise and strategic.

I combine editorial rigor, algorithmic understanding, and long-term vision.

In a few words

Every piece of content is designed for humans AND artificial intelligence.

Let's discuss your project.

Industry field of expertise

Languages

English
Basic
Spanish
Basic
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Sephora
Product Sheet Web Writer
FASHION AND COSMETICS
November 2024 - November 2024 (1 month)
Writing product sheets for the Sephora Collection brand

- SEO Writing
- SEO Optimization
- Keyword Research
- Semantic cocoon
Centre Marceau
SEO Web Writer
HEALTH AND WELLNESS
May 2024 - July 2024 (1 month)
Creation of content optimized for natural referencing.
SEO web writing for 54 sales pages for the needs and solutions of the aesthetic center clients.

- Redesign of existing beauty sales pages.
- Creation of new valuable beauty and well-being content.
- Suggestions for angles and topics to explore.
- Internal linking.
- External links.
Web Writing SEO Writing Content Writing SEO Web Writing
SASU Nathalie Balacé
Virtual Assistant
HEALTH AND WELLNESS
January 2024 - Today (2 years and 6 months)
I perform various monthly tasks:

- Email inbox management
- Management of the Digiforma training platform
- Creation and management of newsletters via System io
- Pinterest Community Manager
- LinkedIn Ghostwriter
- SEO blog post writing (subject suggestions, keywords, approach angles, internal and external linking)
- SEO optimization of written content
Web Writing SEO Writing Content Writing Ghostwriter LinkedIn Ghostwriting Newsletter Writing Newsletter Writing Pinterest Pinterest SEO Blog Post blog writing Blog Post Writing