About Cécile
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- TANGO VINHA CONSEILFoundingAugust 2023 - Today (2 years and 11 months)64000 Pau, FranceI help wine and agricultural collectives (associations, unions, cooperatives, chambers, clusters...) and local institutions meet the challenge of agroecological transition and climate change adaptation, by guiding them in defining their transition strategy and its planning, and by supporting them in their projects (development and resources, writing, facilitation, setting up the implementation and monitoring framework).
- CIVP - Vins de ProvenceProject Manager, Technical Department Animation/CoordinationJanuary 2022 - July 2023 (1 year and 6 months)83460 Les Arcs, France
- CIVP - Vins de ProvenceExport Area Manager USA, CHINA - Marketing & CommunicationJanuary 2019 - December 2021 (2 years and 11 months)Provence-Alpes-Côte d'Azur, FranceMarket Expertise: USA, UK, Brazil, China Responsible for the VdP promotion program in the UK (2009-2013), Brazil (2009-2016), China (2019-) and USA (2009 to present) markets. Responsible for organizing the VdP pavilion at international trade shows: Vinexpo Bordeaux (2011-2017), Prowein (2018).- Strategic thinking and planning- Development and coordination of the communication plan- Content development, coordination with sector stakeholders- Management of agency teams, on-site at trade shows, and service providers.- Influencer Relations: hosting in the region, organizing and accompanying press trips, organizing and facilitating press lunches, organizing training seminars, training ambassadors, facilitating tastings, monitoring and managing media coverage.- Event Management: budget management, sourcing and supervision of service providers, organization and logistical monitoring (transport, setup), creation and management of communication materials, relations with members, influencers, professionals, and consumers, stand facilitation, tastings, and seminars at events.- Digital: implementation and monitoring of digital strategy, web, and social media.- Trade Relations: hosting sommeliers, exchanges and advice to prospective buyers (importers and distributors), raising awareness among the trade through seminars or professional tastings.- Internal Communication: member relations, information meetings, market advice, updating internal communication tools (newsletter, emailing, online platform).- Budget management, monitoring, and reporting. Export program budget: +€500k/year. Trade show budget: +€250k/year.- Participation in file preparation and financial and technical reporting for CMO subsidies (Europe) on programs in third countries.- Market strategic watch: economic data and context, sector performance analysis, consumption trends, press and digital monitoring
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Education
- Master's degree, Commercial Management of Wines and SpiritsUniversité Montesquieu Bordeaux 42008Master's degree, Management Commercial des Vins et Spiritueux
- Level 3 Advanced, Wines & SpiritsWine & Spirit Education Trust2014Level 3 Advanced, Wines & Spirits