Freelancer profile translated to English.
Back to original languageAbout Cécile
Strategic and creative support for your most ambitious projects!
A graduate of École Estienne (Paris) and distinguished by several national awards, I spent over 10 years as an Art Director in agencies for national and international brands across all sectors (Nuxe, Parc Asterix, Ford, Veolia, Egis, Chronopost, HSBC, Mikit...).
Today, as a brand strategy and branding consultant, I co-founded the communication agency BeTrue.fr. We support brands, start-ups, and large groups with strong values daily in defining their communication strategy through to the creation of their 360° materials.
In parallel, I offer my expertise in:
- Branding / Brand strategy and design.
Consolidate your brand identity and give it the appropriate charisma to exist: brand identity, mission, vision, values, personality, brand content, naming, logotype... through to its graphic charter.
- Production of your print materials
> all print projects: creation of posters, stand visuals, roll-ups
> all your editorial projects (brochures, catalogs, etc...)
- And production of your web and audiovisual materials (project carried out in a team with an integrator)
> websites: e-shop, showcase sites... with or without SEO support
> film: synopsis, storyboard, filming and editing supervision
With my multidisciplinary skills, I support you in the strategic, semantic (copywriting, SEO writing), and creative (artistic direction, key visual, graphic design and execution) aspects.
I work remotely across France.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- BeTrue agencyCreative DirectorDIGITAL AND ITApril 2017 - Today (9 years and 2 months)Montpellier, FranceI support Startups, SMEs, and large international groups in defining their communication strategy and in producing their print, web, and audiovisual materials.Clients: Egis, Elioth, Verso by Victoire, Colas, Atelier Unes, Smokey Paris, Lynebox, Insaé, Sud Recyclage, Atelier Papier Soleil, Le Col Rose, Le BAB Paris, Pesenti immobilier, Le monde s'éveille...
- freelanceCommunication Design and StrategyDIGITAL AND ITNovember 2016 - Today (9 years and 7 months)Montpellier, FranceSupport in the creation and clarification of your brand strategy. Support in implementing your communication strategy and designing communication campaigns. Production of print and web materials (websites, landing pages, motion design) or direction of technical service providers (films, mobile applications).
- LisalouArtistic Direction Print, Web & Audiovisual - BrandingDIGITAL AND ITJune 2014 - October 2016 (2 years and 4 months)Montpellier, FranceArtistic direction and brand design. Production of brand content, brand design (logotype, stationery, web design, stores, packaging...)Writing of synopses and artistic direction of films produced by the group's audiovisual agency (TV commercials, brand films...)References: Ford, Parc Asterix, Nuxe, Café Legal, Haussmann immobilier, Autobacs, Chiirz...
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Education
- DSAA (Master) Communication Design and StrategyÉcole Estienne (ENSAIG), Paris2009Stratégie de communication Maîtrise des techniques de communication dans toutes ses disciplines : stratégie de marque, stratégie de communication, planning stratégique, création publicitaire, sémiotique, sémiologie, relations presse, communication événementielle... Organisation du concours national du dessin de presse "Presse Citron". Organisation d'une exposition sur le personnage de fiction "Le Poulpe" avec son auteur Jean-Bernard Pouy et les éditions "Baleine".
- Technician in Audiovisual TradesStudio M, Montpellier2017Film et vidéo Maîtrise des techniques et matériels de son et d'image. Production et post-production.