Freelancer profile translated to English.
Back to original languageAbout Cécile
E-commerce expert, I support my clients in their commercial development by optimizing e-commerce sites, digital marketing actions, and marketplace presence. Let's talk about your needs to define how I can help you!
I have acquired my expertise by working for brand sites, large and small, in agencies or as a freelancer, as well as by creating my own e-commerce site. Professional, responsive, efficient, and resourceful, I know how to adapt to each situation and each interlocutor to successfully complete a project within the given deadlines.
My key skills to support your development:
👉 E-commerce site optimization
recommendation and functional monitoring to improve your conversion rate and customer loyalty.
Sustainability, Diversity & Inclusion: support on essential e-commerce topics, such as your site's accessibility, the eco-responsibility of your offering, circular economy, CSR strategy.
Development of multi-channel projects (online + offline).
👉 Amazon & other marketplaces
Creation, monitoring, and optimization of stores in Amazon Seller Central. Recommendations for optimizing existing content.
Catalog creation / product sheet optimization for better positioning / creation of A+ content & brand stores / development of your sales / creation of sponsored links / KPI monitoring
👉 Content Marketing
Writing SEO-optimized content such as product sheets, blog articles, content pages, landing pages...
Newsletter creation & database management
👉 Acquisition
Affiliation: creation, management, and optimization of your affiliate program for a better ROI
Social networks: definition and implementation of actions to engage your community.
👉 Project Management
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- L'Oréal - Global Indirect Purchasing DepartmentE-commerce Category ManagerFASHION AND COSMETICSMarch 2021 - Today (5 years and 2 months)Clichy, FranceOptimization of e-commerce content in all its forms (marketplaces, eRetailers, D2C): assistance in selecting the best partner agencies for e-commerce content optimization.
- Tant que femme sera...Creation of a showcase websiteRETAIL (SMALL BUSINESS)November 2020 - November 2020Sèvres, FranceHere is an example of a showcase website I created for a local shopkeeper in my town, in just a few days, which helped her set up her Click & Collect.www.tantquefemmesera.fr
- LoveLidee.frContent Marketing / CRM / Social MediaE-COMMERCEJanuary 2013 - October 2017 (4 years and 10 months)Creation and launch of the website on PrestashopWriting and uploading product sheetsCustomer recruitment and retention:◦ Direct Marketing: newsletter management (segmentation, sending, and analysis)◦ Affiliation, Partnerships, and Visibility (comparison sites, display ads, visibility exchanges, contests...)◦ Natural and paid referencing◦ Social Media: implementation and management of Twitter / Facebook / Pinterest accounts◦ Website animation
Reviews
Recommendations
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Education
- DESS MarketingEcole Supérieure des Affaires - Grenoble2002