About Cécile
French
Native or bilingual
Experience
- DCCommunication & Marketing ManagerApril 2024 - Today (2 years and 2 months)44 Route De Grandchamp Des Fontaines, La Chapelle-sur-Erdre, France• Development and deployment of the company's 5-year strategic vision.• Management of the digital transition: implementation of Notion, establishment of KPIs, structuring of reporting for decision-making.• Implementation of performance indicators by department: team training, regular analysis and monitoring.• Management of a team of 5 people.• Organization of trade shows and unifying internal events.• Design and production of over 30 marketing tools to support sales activities.• Creation and management of a global media plan with an annual budget of €500K.• Market research, sector analysis, decision-making support.• SEO work on the public-facing website and update of the professional area.• Deployment of the digital strategy and creation of multi-format content (videos, print, social media, newsletters).
- Talent Crush,Co-founder of the agencyNovember 2016 - March 2024 (7 years and 4 months)Nantes, France• Relations/consulting with advertisers (Accor Group - L'Oréal Group - Nestlé - G7 - EDF - Notaries - SMEs/VSEs…) and communication agencies (Publicis Group - HK Strategies…)• Project management (Co-creation of products/Brands - Publication schedule - Budget monitoring - Team coordination)• Content production (Video - Audio - Photo)• Global digital communication strategy (Youtube - Instagram - Tiktok - linkedin) - Ads• Event organization (press trips, advertiser and agency events)• Creative support (platform best practices)• Numerous interventions in schools and companies to train in Digital Marketing.• Creation of the Podcast on influence "Et en vrai, c'est comment?"
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Education
- MASTERISEG NANTES (44)2014MASTER
- Bachelor of ManagementESIAME (ESSCA)2012Bachelor Management International