Cécile Coutheillas

Welcome to La Cerise sur la Strat. A few words to introduce myself.

Independent and happy to be so, I love brands, creating them, helping them grow, making them loved, bringing them to life. I work with communication agencies and advertisers on brand issues: brand platform, branding, rebranding, positioning, brand creation and identity.

La Cerise sur la Strat: it's about bringing, with all the necessary energy and freshness, that little something extra that will reveal the potential of brands. All of this together. Because it is together that the most beautiful stories are created.

It's also about bringing uniqueness to the approach, by hybridizing strategic planning and commercial vision. So no detached approach, but rather, the requirement to grasp the market issues and challenges of each subject to build a brand strategy aligned with the challenges of our time.

A few words about my background.

20 years in communication agencies (sales management and strategic planning management). For a few years now, independent with advertisers and communication agencies. And before all that (long before...), I studied at Paris Dauphine University and have a DESS from Celsa.

With advertisers, I integrate into your teams, or if necessary, I form a project team: independent experts based on the desired skills (brand naming, graphic facilitators for workshops, art directors, SEO/SEA experts),... Always in a collaborative logic.

With communication agencies, I work on strategic issues during competitions or for acquired clients on all brand-related issues (positioning - platform - workshops -...).

Numerous areas of expertise: