Freelancer profile translated to English.
Back to original languageAbout Cécile
With extensive experience in marketing, I offer my skills in digital strategy and trade marketing to help you grow your business.
Autonomous and versatile, I can assist you with challenges related to digital communication, influencers, brand image, retailer relations, and your company's marketing strategy.
To discuss your needs, we can schedule an initial call to define your project.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- FOREODigital Content Media SpecialistHEALTH AND WELLNESSJuly 2021 - Today (4 years and 11 months)Madrid, Community of Madrid, SpainManaged the French market development project in terms of visibility and content creation on various digital platforms such as: Instagram, Facebook, Youtube, or Tiktok.The objective is to increase brand awareness by developing the number of digital partners and online media content.
- FOREOTrade Marketing and Key Account ManagerHEALTH AND WELLNESSMay 2020 - July 2021 (1 year and 2 months)Madrid, Community of Madrid, SpainTrade Marketing:- Plan the annual budget, execute the marketing plan for 10 French retailers (such as Sephora, Galeries Lafayette, Le Bon Marché, La Redoute...): activations, podiums, gift offers and discounts, offline displays... with negotiation of communication and adapted call-to-action (online and point-of-sale visibility).- Develop and monitor the marketing strategy and programs for retailers with analysis of KPIs and sales results: creation of a 360 marketing plan to engage the consumer brand experience.- Increase data collection through innovative commercial activities (digital skincare quiz, complete workshop experience, QR code survey...).- Manage the successful implementation of campaigns and problem-solving.Digital Marketing:- Coordinate the implementation of digital initiatives to increase brand presence through relevant digital touchpoints of retailers linked to our proprietary platforms (websites, search, SM, ECRM, Newsletter...).- Manage calendars, budgets, and deliverables for e-commerce projects with campaign analysis and performance reports.- Optimize the retailer's website to improve visibility and average basket size (creation of videos and images, translations, banners...).Key Account Management - Benelux (4 retailers)Develop the Benelux market through activations, new launches, point-of-sale activations, communication through retailer channels.
- PVT AustralieInternational work experienceHOSPITALITYSeptember 2018 - June 2019 (9 months)AustraliaHeld various roles for 10 months in New South Wales (Sydney) in English: adapting and integrating into a new culture.- Customer relations manager and waitress at "The Grounds of Alexandria": Sydney's busiest cafe (10,000 customers per weekend), high pressure and demand.- Employee at "Imagine That Photography" Studio: achieving daily sales target of 25 children's photos, target of $250 in complementary product sales per day: negotiation and sales skills.- Waitress and cook: Italian restaurant.- Delivery for UberEats by bike: achieving personal goals and self-motivation.
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Education
- Master Digital Marketing, PGE Bac+5SKEMA Business School2018- Master 2 PGE - MARKETING DIGITAL (parcours anglais) - Marketing digital (1er semestre, SOPHIA-ANTIPOLIS) Consultant Junior @HUILERIE SAINT MICHEL pendant tout le semestre Marketing digital et stratégie publicitaire, communication digitale et conception de sites web, outils et techniques de conception web, gestion de projet, E-commerce et E-CRM. - Marketing international et développement des affaires (2ème semestre, BELO HORIZONTE - BRÉSIL) - MASTER 1 (parcours anglais) - Gestion avancée des affaires (1er semestre, SOPHIA-ANTIPOLIS) : - Global Business Environment (2ème semestre, SUZHOU, 苏州市 - CHINE) : LICENCE 3 : Introduction à la gestion des entreprises : Campus de Sophia Antipolis
- DUT Techniques de commercialisation - MarseilleDUT TC Aix-Marseille2014- 1ère année : 2ème semestre du DUT Techniques de Commercialisation à Marseille - Formation passerelle pendant 6 mois - 2ème année à l'IUT de Marseille, Université d'Aix-Marseille (France)
Certifications
- Google AdsGoogle2017