Name: Consultant in Distribution, Digital & Marketing
Price: 680 EUR
Availability: InStock

Freelancer profile translated to English.

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Languages

English
Native or bilingual
Spanish
Native or bilingual
German
Basic

Workplace preferences

Remote only

Primarily works remotely

Accor
Director of Distribution, Marketing & Communication
January 2024 - Today (2 years and 6 months)
Au Pullman, Paris, France
• - Definition and implementation of the marketing strategy
• - Monitoring of hotels' notoriety, visibility, and e-reputation
• - Development of the animation schedule and implementation of campaigns (ads, press, social media, emailing…)
• - Production of communication content and materials
• - Budget management and supervision of external service providers
• - Team management
MGallery & Pullman
Director of Digital Business
October 2018 - December 2023 (5 years and 2 months)
Paris, France
• - Definition and implementation of the digital strategy for 6 hotels
• - Implementation of the multi-channel action plan (direct & indirect)
• - Development of new partnerships and growth levers
• - Performance and key indicator monitoring
• - Competitive intelligence, benchmarking, studies
Thalassa sea & spa
E-commerce Manager
September 2014 - October 2018 (4 years and 1 month)
• - Definition and implementation of the E-commerce strategy
• - Redesign of the thalassa.com website (design, UI/UX, booking engine, tracking, technical integrations, CMS development, testing…)
• - Website management (content, SEO, optimizations, A/B testing…)
• - Definition of the commercial animation plan, E-merchandising
• - Management of acquisition levers (SEA, affiliate, display…)
• - Definition of the CRM strategy and implementation of emailing campaigns
• - Performance monitoring, web analytics data analysis (GA)
• - Web budget management