Freelancer profile translated to English.

Description

Statistical Expertise for Decision Making

From setting up historical audience measurement for Médiamétrie to managing Business Units for gnresearch (Teleperformance group), I have been supporting companies in mastering their data for over 25 years. My approach combines academic rigor (University Lecturer) with operational field effectiveness.

🎯 Why entrust your projects to me?

A multi-faceted expertise:Former BU Director in modeling and founder of Mediastat, I master the entire data value chain.

Pedagogy & Clarity:My role as a university lecturer allows me to simplify complex models into actionable recommendations for your management.

Proven experience:Creation of the Médiamétrie office in the Antilles, strategic consulting at Carat (Dentsu)... I am accustomed to high-stakes environments.

🛠 My 4 areas of intervention:

Studies & Surveys:Methodological design, sampling, and in-depth analysis.

Data Processing:Cleaning, structuring, and optimizing your databases.

Data Mining & Modeling:Scoring, segmentation, and analyses.

Strategic Consulting:Tailored support to manage your Data projects from A to Z.

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Courbevoie (up to 50km), Paris (up to 70km)

ASSAS
Adjunct Professor in inferential statistics and data analysis
September 2025 - Today (11 months)
Teaching assistant for inferential statistics S5 in 3rd year Bachelor's degree (Estimators, introduction to tests).
Statistical modeling Data analysis Data science SPSS Quantitative studies
MEDIASTAT
Director
CONSULTING AND AUDITS
July 2015 - Today (11 years)
Courbevoie, France
At Mediastat, I help brands and decision-makers gain a deep understanding of their markets and customers. My role goes beyond simple data collection: I decode behaviors to secure your strategic decision-making.

What I bring to your projects:

360° study expertise:Design and management of quantitative studies (usage and attitudes, concept testing, brand image, satisfaction).

Methodological rigor:Particular attention paid to data neutrality and bias elimination (survey fatigue, wording bias, bots) for 100% reliable results.

Strategic synthesis:No indigestible reports. I deliver clear, prioritized, and directly actionable recommendations for your marketing and product teams.

Why work with me via Mediastat? For the combination of high statistical technicality and a "business-oriented" marketing vision. I transform the "what" (data) into the "why" (insight) and especially into the "how" (strategy).
Quantitative studies Data analysis Statistical modeling Online studies Surveys
gnresearch (groupe Téléperformance)
BU Director
CONSULTING AND AUDITS
August 2008 - April 2015 (6 years and 8 months)
Montreuil, France
BU Director in charge of modeling and proprietary mathematical tools

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DEA in Statistics and Modeling
Paris VII in agreement with ENSAE
1999

Cécile Chave

Data visualization, surveys, data analysis

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