Freelancer profile translated to English.

Description

With over 20 years of experience in operational and strategic roles in BtoB marketing and communication and team management acquired in various fields, I put my expertise and know-how at the service of your company and your teams!

Here are some examples of missions I can carry out for you:

- audit & diagnosis: you are wondering about your activity, your marketing & communication strategy, you lack time to "sit down" and gain perspective...

I bring you my fresh and neutral perspective and offer you avenues for optimization!

- strategy & advice: following the audit & diagnosis phase or according to specifications that you entrust to me, I offer you tailor-made support to meet your needs and achieve your objectives.

- Marketing & communication action plans: definition and implementation, monitoring and analysis of results. Management of press relations, media plans, journalist follow-up....

- project / event management: your teams are overwhelmed by operations, you need to coordinate internal and/or external teams, I adapt to your structure!

- team management / training: your teams have "their heads in the handlebars", you lack resources, you want to optimize your marketing organization, train your teams...

I can also intervene as a transition manager for an urgent replacement or support you in a phase of transition, transformation of your company

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Levallois-Perret (up to 10km), Levallois-Perret (up to 30km)

L'ETUDIANT
marketing and communication director
PRESS AND MEDIA
October 2022 - September 2023 (11 months)
Boulogne-Billancourt, France
Transition management mission:
- Management and coordination of the visitor promotion division (14 people), the conferences and content division (8 people) and the Studio division (4 people)
- Steering and monitoring of trade shows throughout France (109 trade shows): promotion and communication actions targeting BtoC and BtoB (parents and young visitors, schools, institutions and federations), On and Off Line media plan, social media content, national and regional media and institutional partnerships, management of media and non-media partnerships
- Elaboration of the 22-23 season reports, recommendations for evolution for the new season, definition of KPIs
- Steering of the off-season: definition and implementation of projects, preparation of communication and promotion action plans
- Implementation of the company's reorganization plan and specific management of the Promotions and Content Department: definition of missions, onboarding of teams and recruitment of new positions
Project management Organizational transformation Team management Emailing campaigns Marketing campaign Direct marketing Social media strategy Conferences FLOW MANAGEMENT Partner management
Edenred SA
marketing manager / PMO
TECH
February 2021 - April 2022 (1 year and 3 months)
Malakoff, France
1/Market Marketing Manager (8 months) - Relay Management Mission
Manager of a team of 6 people (market managers and market manager assistants)
- Supervise and coordinate the Go to Market of solutions designed to improve the well-being of employees in the company.
- Create sales support tools for sales teams and accelerate business development using CRM & Acquisition digital campaigns
- Promote the company's image to HR targets: participation in trade shows, speaking at events, partnership with professional associations, media plan. Relay management mission carried out with Valtus Manager of a team of 6 people (market managers and market manager assistants) - Supervise and coordinate the Go to Market of solutions designed to improve the well-being of employees in the company. - Create sales support tools for sales teams and accelerate business development using CRM & Acquisition digital campaigns - Promote the company's image to HR targets: participation in trade shows, speaking at events, partnership with professional associations, media plan.

2/ PMO digital canteens (7 months) -**Transition Management Mission**
Development for the Ticket Restaurant activityProject for developing partnerships with Foodtech players (digital canteens, connected refrigerators, market place...):
- definition and monitoring of the various projects and deliverables, establishment of the steering committee (objectives and contributors), identification of key players in the food tech
- development of partnership offers, creation of presentation materials, meetings with target partners
- monitoring of projects and deliverables, animation of the monthly steering committee, coordination of cross-functional teams (marketing, sales, merchant partners),
- recommendation of processes and organization to be implemented (RACI)
Web marketing strategy Social Media Marketing Team management Project management Event organization Media Team coaching
C-ocube
founder
CONSULTING AND AUDITS
November 2019 - Today (6 years and 8 months)
Levallois-Perret, France
on behalf of industrial clients involved in out-of-home catering (d'aucy foodservice, Galliance professionnel...):
- management of brand placement and press relations, privileged contact with journalists
- organization and implementation of an annual event on behalf of a catering manufacturer with its VIP clients
on behalf of clients involved in events (organizer, service provider):
- creation of communication materials (ppt presentation, brochure, emailings..)
- support for responses to calls for tenders
- coaching of operational teams, optimization of organizations
Project management Press relations Creative Design Negotiation Communication strategy Team coaching Organizational consulting