Freelancer profile translated to English.
Back to original languageAbout Cecile
International Marketing Director, I support B2B tech and industrial companies when they need tostructure their marketing and make it a real growth lever.
In many organizations, marketing exists but remains fragmented: unclear priorities, underutilized tools, low visibility on business impact.
My role is to transform this scattered marketing into a clear, managed, and growth-aligned organization.
I generally intervene in three situations:
1. Structuring the marketing organization
Clarifying roles, priorities, and processes to move from reactive marketing to a structured and managed function.
2. Clarifying the go-to-market strategy
Aligning marketing, sales, and product around a clear positioning, market priorities, and a strong value proposition.
3. Implementing performance-driven marketing
Deploying the right tools, indicators, and management rituals to connect marketing, sales pipeline, and revenue.
Mission Approach:
My missions generally take place in three phases:
1. Quick Diagnosis
Understanding the organization, markets, teams, and identifying priority levers.
2. Structuring and Implementation
Marketing organization, go-to-market strategy, tools, KPIs, management rituals.
3. Knowledge Transfer and Team Empowerment
Implementing sustainable methods and tools for the company to continue performing after the mission.
What this means for you:
- Marketing finally aligned with business objectives
- Clarified priorities and strategy
- Better-fueled sales pipeline
- Data-driven marketing management
- More effective and better-structured marketing teams
English
Native or bilingual
French
Native or bilingual
Can work on-site
Versailles (up to 50km)
Experience
- PRODWAYS GROUPGroup Marketing and Communication DirectorTECHJanuary 2020 - December 2025 (5 years and 11 months)Montigny-le-Bretonneux, FranceMission: structure and modernize a fragmented group marketing organization to strengthen data-driven management and alignment with business objectives- Definition and deployment of group and BU marketing strategy (organization, tools, KPIs, budgets)- Management of the group brand and communication: modernization of the identity, clarification of messages and storytelling, editorial consistency across the group- Digital transformation of marketing: CRM deployment, automation, segmentation, nurturing & initial AI uses- Structuring of go-to-market priorities and multi-channel marketing campaigns adapted to segments and subsidiaries- Qualified lead generation, in close collaboration with sales teams and growth objectives- Leadership and transverse management: leading group and BU marketing, implementing Quarterly Business & Marketing Reviews (QBR), performance management and team skills developmentResults• Implementation of consolidated group-level marketing management for the Executive Committee and subsidiaries• Prioritization of segments and marketing investments in high-value markets• Marketing repositioned as a lever for business performance and pipeline generationDigital and industrial 3D printing technologies, from design to production – 500 employees
- TOMTOM TELEMATICSSenior Marketing and Communication ManagerLOGISTICS AND SUPPLY CHAINJanuary 2014 - December 2019 (5 years and 11 months)Paris, FranceMission: develop the French market by managing lead generation, brand image, and partnerships, in close collaboration with the General Manager and international teams- Deployment of multi-channel campaigns and marketing automation, in coordination with European and central teams- Lead generation, nurturing, and KPI management contributing directly to the sales pipeline- Management of the Inside Sales team (10 people) to align marketing & sales- Press relations, B2B events & reseller network managementResults• Acceleration of lead generation and quality, contributing to exceeding sales targets• Winner of the "Marketing Excellence Award 2016" for the business impact of marketing actions
- GN NETCOM / JABRAMarketing ManagerJanuary 2011 - January 2013 (2 years)Southern EuropeMission: manage Southern Europe marketing, develop the Channel, and adapt global campaigns to regional markets- Southern Europe & Channel marketing management for 5,000 resellers- Adaptation of Global Marketing campaigns (Denmark) to 4 regional markets- Co-marketing with strategic alliances (Microsoft, Cisco, Alcatel, Avaya…)- Key account lead generation, PR & social mediaUnified Communications (UC) technologies & B2B audio solutions – 1000 employees worldwide
Recommendations
Be the first to recommend Cecile
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- DESS1997DESS
- Bachelor of Business AdministrationEuropean University1995Bachelor of Business Administration