Freelancer profile translated to English.
Back to original languageAbout Cécile
DIGITAL TRANSFORMATION PROJECT MANAGER
Ex-BearingPoint / Accor
With over 10 years of experience as a project manager/PMO in digital transformation and product management, I support organizations in the scope, structuring, and management of complex digital programs. I act at the interface between business, product, UX, and IT teams to align stakeholders, clarify priorities, and secure delivery.
I adopt a strategic and operational approach, focused on users and driven by data: definition of vision and roadmap, governance structuring, functional scoping, multidisciplinary team coordination, and KPI monitoring.
Accustomed to multi-stakeholder environments, I help organizations transform their business challenges into concrete, high-performing, and measurable digital products and experiences.
References available upon request.
PMO|Digital Transformation|Product Management | Data | Analytics | User Research | OKR & KPI | Vision & Strategy | Agile | Discovery & Delivery
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km), Rennes (up to 50km)
Experience
- APRILProduct ManagerBANKING AND INSURANCENovember 2025 - March 2026 (4 months)Paris, FranceResponsible for structuring and managing Broker Portals in a context of digital transformation and group-wide tool harmonization.
- Management of the product roadmap aligned with business strategy
- Development and implementation of the migration strategy to APRIL ON (data, journeys, adoption)
- Structuring of product processes: scoping, PRD, documentation, and governance
- Cross-functional coordination (business, UX/UI, IT)
- BEARINGPOINTMANAGER – DIGITAL TRANSFORMATIONCONSULTING AND AUDITSSeptember 2021 - June 2025 (3 years and 9 months)Paris, France★ I support my clients in structuring and managing complex digital projects, coordinating multidisciplinary teams, and aligning stakeholders.★ Strategic and operational approach, always results-oriented: I clarify needs, structure issues, align stakeholders to move projects forward and deliver concrete, measurable solutions.Examples of assignments:• Ministry of Ecological and Solidary Transition:Management of the Georisques platform redesign: Coordination of a multidisciplinary team, workshop facilitation, KPI implementation and monitoring, agile practices implementation, lot prioritization, and roadmap management.• CNRS:Scoping of the digital ecosystem redesign: multi-stakeholder coordination, user data and needs analysis, definition of the target ecosystem for 2026, structuring of workstreams.• France Télévision:Management of UX studies for Okoo and Lumni: coordination of product, design, and data teams, usage analysis, structuring and management of user experience improvement workstreams.• Stellantis:Management of a Metaverse training solution POC: coordination of user testing, KPI monitoring, data analysis, and strategic recommendation formulation.• Ile-de-France Mobilités:Definition and structuring of the digital department's roadmap: scope definition, stakeholder alignment, and formalization of strategic axes.• Point.P:Optimizations of the purchasing journey, aimed at strengthening supplier engagement, improving process efficiency, and reducing costs.. Stellantis:Management of a Metaverse training solution POC
- ACCORCONSUMER AND MARKET RESEARCH STRATEGISTHOSPITALITYSeptember 2017 - September 2021 (4 years)Paris, FranceInternal consultant in the Consumer & Market Insights department, responsible for managing and coordinating strategic research projects to guide business decisions.Example projects:WOJO– Management of customer studies for brand and coworking offering repositioning
- Analysis of customer perception and coworking usage (Nextdoor → WOJO)
- Qualitative and quantitative studies to segment B2B/B2C targets
- Market benchmark and competitive positioning analysis
- Definition of priority targets and their expectations
- User journey mapping and friction identification
- Contribution to rebranding and strategic repositioning of WOJO
- Definition of subscription models adapted to post-COVID usage
- Collaboration with marketing and development teams to activate recommendations
JO&JOE:Management of qualitative studies and benchmarks to guide brand development and optimize customer experience.- Analysis of brand positioning and customer perception in the market
- Conducting qualitative studies to identify expectations, motivations, and usage
- Competitive benchmarking of hybrid hospitality concepts
- Customer journey mapping and identification of key experience moments
- Identification of attractiveness and differentiation levers
- Operational recommendations for the opening and development of new sites
CUSTOMER SERVICE:Implementation and management of the NPS/CSAT system- Scoping of the system and definition of satisfaction KPIs
- Questionnaire design and automated campaign deployment
- Analysis of NPS/CSAT scores and customer verbatim
- Identification of key satisfaction and dissatisfaction factors
- Monitoring of results evolution and KPI-driven management
- Reporting and recommendations for customer service improvement
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Education
- Master 2 Grande Ecole ProgramGrenoble Ecole de management2016Ranked 6th best Business School in France Master 2 en management Specialisation: data analytics, consumer insights, consumer research, strategic marketing
- Product Management CertificationNoé2025