Freelancer profile translated to English.

Description

After a Master's degree in Business Management, specializing in Communication, I honed my experience over 11 years within a communication agency in Nîmes.

My specialty: communication project management, design and implementation of recommendations, media plans, and communication tools.

Proactive, with good interpersonal skills and adaptability, I am above all passionate.

Languages

English
Conversational
Spanish
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Nîmes (up to 50km), Montpellier (up to 100km), Marseille (up to 100km), Lyon (up to 100km), Paris (up to 100km)

Binome
Advertising Manager
CONSULTING AND AUDITS
June 2009 - August 2020 (11 years and 2 months)
Nîmes, Occitanie, France
• Support for Nîmes Métropole (5 years) - €700,000 excl. tax/year.
How to enhance the actions of Nîmes Métropole within its territory and beyond?
- Define, implement, and monitor the strategy for all institutional, event-based, and digital communications at local, national, and international levels.
- Create the territorial brand (Openimes) and implement strategic recommendations (TV campaigns, billboards, press, Facebook and Instagram campaigns, etc.).

• Support for Nhoss (10 years) - Budget of €100,000 to €250,000 excl. tax/year
How to quickly make the brand known in a new, highly competitive market subject to evolving and strict regulations?
- Capture the public's attention with a strong graphic concept - take advantage of last-minute media opportunities (spots on BFM TV, 4x3 billboards on the Paris ring road, etc.).
- Establish the brand exclusively in tobacconist shops by leveraging wholesaler networks (design and production of POS materials, design and organization of the annual Losange Expo stand of 90m², etc.).
- Develop online sales to the general public and create the brand community via Facebook (11,000 fans).

• Support for the Memphis restaurant chain (4 years) – €650,000 excl. tax/year
How to develop brand awareness online while driving traffic to restaurants?
- Implement a digital strategy through programmatic advertising campaigns, display, drive-to-store, Google Adwords, Facebook, and Instagram.
- Grow the brand community via Facebook (from 15,000 to 97,250 fans).
Bulle Stratégie
Advertising Manager
February 2008 - July 2008 (5 months)
Casablanca, Casablanca-Settat, Maroc
Support and recommendations for Rostoy, Merck Sharp & Dohme, Novalac, S2M, Secoma, SDVM budgets
Spirit Communication
Advertising Manager
January 2007 - August 2007 (7 months)
Lyon, Auvergne-Rhône-Alpes, France
Support and recommendations for ParuVendu, Renault Trucks, Ferolli, Fresenius Kabi, Bib'up budgets

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Master's Degree in Communication and Business Development
Idrac
2007
Master's Degree in Marketing and Business Management, specializing in Communication
Idrac
2006