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Cécile AbellanCA

Cécile Abellan

🚀 SEM & SEO Writing Expert

€350/day
1 project
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Cécile

đŸ‘©đŸœâ€đŸ’» Who am I?
Graduated in Digital Marketing with significant marketing experience at L'atelier des Chefs, in 2018 I embarked on the freelance adventure by moving to Australia. Dynamism, curiosity, attention to detail, and (above all) results... this is what I offer to the companies and start-ups I support in their digital marketing journey.

🎯 My deliverables:
‱ Traffic management and acquisition: traffic analysis, conversion funnel definition, customer journey optimization...
‱ SEO strategy (organic and paid) on Google, Facebook, Instagram, and LinkedIn.
‱ Emailing: implementation of a strategy from A to Z with writing, sending, and analysis, with the possibility of creating automated campaigns based on your customer data.
‱ Web writing: writing SEO-friendly articles, social media posts, interviews, website copy, marketing documents...
‱ Creation of a showcase website (WordPress).
‱ Training (beginner and intermediate level) for your teams on Google tools (Ads and Analytics) + social media.

⭐ Why work with me?
Your success is mine! I am committed to respecting my commitments and delivering impeccable work that goes beyond expectations. ROI-driven, I attach immense importance to the results of my missions and to the success of my clients in their marketing challenges.
  • Spanish

    Basic

  • English

    Fluent

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • L'Atelier des Chefs
    Online Customer Service Manager
    RESTAURANTS AND FOOD SERVICE
    February 2020 - Today (6 years and 3 months)
    Paris, France
    - Handling all customer requests within 24 hours (analysis, technical problem solving, support and navigation assistance, writing responses)
    > Coming soon: automation of customer service and support with the implementation of pre-qualifying bots and scenarios on the site (HubSpot)
    Customer Service SQL Web Writing Customer Loyalty Customer Feedback HubSpot Critizr
  • Latte and Coconut
    Creator and Administrator
    ENTERTAINMENT AND LEISURE
    March 2018 - Today (8 years and 3 months)
    Paris, France
    Conception, creation, and development of my own lifestyle blog "Latte and Coconut" with the aim of creating my first recipe ebook and selling it on my own platform to a digital community acquired on social networks through various online acquisition strategies.

    1. Blogging:
    - domain name purchase
    - complete website installation via WordPress (customization, plugins, SEO...)
    - overall blog administration and management (publishing, updating, responding to comments...)
    - implementation of a newsletter to announce upcoming articles and tease the ebook release

    2. Community Management:
    - definition of the blog's target audience
    - use of strategic hashtags to develop targeted and qualitative acquisition, post scheduling, use of stories to engage the community, creation of content specifically adapted to social networks (format, content, possible interactions...)
    - results analysis
    > from 300 to 2000 followers in 4 months

    3. Content Creation
    - photography for all articles with retouching and layout
    - writing of all articles with a consistent and coherent editorial line
    - design, writing, layout, and online sale of an ebook of over 50 pages
    Web Marketing Strategy Wordpress Community Management Communication Strategy Web Writing content creation Blog Instagram Marketing Adobe Photoshop Photography Content Marketing blogging Editorial Strategy Positioning Strategy Brand Content Business Strategy Email Marketing Digital Communication Digital Transformation Adobe InDesign
  • Dreamware - Partir.com
    Digital Marketing Consultant
    TRAVEL AND TOURISM
    September 2018 - Today (7 years and 9 months)
    Lyon, France
    1. Newsletter Partir.com:
    - consulting, optimization, design, sending scheduling
    - results analysis (MailChimp)

    2. Digital Marketing Consulting
    - homepage optimization to improve navigation and overall customer experience, particularly in terms of wording
    - enrichment of the database by acquiring new email addresses through various quick-win strategies on the site

    3. Web Writing
    - Writing of the entire Australia page: destinations, tips and tricks for visits, selection and descriptions of places...
    - https://urlz.fr/coQK
    - https://urlz.fr/coQL
    - https://urlz.fr/coQM
    digital marketing Email Marketing Web Marketing Digital Communication Newsletter Design Copywriting Web Writing Emailing newsletter Consulting Web Marketing Strategy

Reviews

5.0

Out of 1 rating

DamienD

Damien

Dreamware - Partir.com

Reviewed on 12/6/2019

Recommendations

FU
FU
Damien MarxDM
+2
Former user and 4 other people have recommended Cécile

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Education

  • Master 2 Innovative Technologies Marketing
    Toulouse School of Management (formerly IAE Toulouse)
    2014
    Major de promo et fĂ©licitations du jury. - Concevoir et piloter des stratĂ©gies de marketing sur le web - ApprĂ©hender les enjeux et opportunitĂ©s du marketing digital - Comprendre le comportement des consommateurs, des acheteurs et des influenceurs sur Internet - DĂ©velopper une dĂ©marche de marketing stratĂ©gique intĂ©grant les enjeux et les objectifs web de l’entreprise - MaĂźtriser les techniques opĂ©rationnelles et les outils du web marketing
  • Baccalaureate S, SVT specialization
    Lycée de Saintes
    2009
    - Mention Bien ; - Section europĂ©enne : en plus de l’enseignement de mathĂ©matiques en langue française, enseignement de mathĂ©matiques en langue anglaise ; - Option supplĂ©mentaire : grec ancien.

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