About Cecilia
Hi!
My name is Cecilia Caron. I'm originally from Chicago, IL and I hold an MBA in International Business. I have lived and worked in Paris, France for the last seven years and am currently working as a Growth Marketing Manager. My responsibilities have included everything from campaign management: strategizing, creating, and executing campaigns to managing our social media accounts, running various advertising campaigns, webinars, marketing operations, and lead management: developing targeted and personalized nurturing programs/touchpoints that follow our contacts lifecycle stages and statuses.
I am motivated and passionate about the work that I do. I always keep my clients objectives and goals in mind to ensure we're taking the best path to success - there's no one-size-fits-all approach afterall!
English
Native or bilingual
French
Basic
Remote only
Primarily works remotely
Experience
- LinkuriousGrowth Marketing ManagerTECHDecember 2019 - Today (6 years and 6 months)Paris, FranceResponsibilities include campaign management: developing new, dynamic landing pages, crafting various emails for nurturing programs and follow-up actions to move our leads down lifecycle stages, and creating workflows to ensure timely touch points with contacts.Lead generation/nurturing: I plan, budget, and execute on our advertising strategy using Google Ads, LinkedIn, and other media platforms and work closely with our graphic designer to develop eye-catching creatives. I ensure our campaigns are targeted and personalized - taking into account where our contacts are in the buyer's journey.Social media: I plan, develop copy, and schedule our social media posts via Linkedin, Twitter, and Facebook.Marketing operations: I manage our marketing automation system, Hubspot, to ensure both Sales and Marketing are aligned and our marketing operations are running smoothly.
- Bentley SystemsMarketing SpecialistTECHOctober 2017 - December 2019 (2 years and 2 months)Paris, FranceI was responsible for our social media platforms: planning and scheduling, creating and implementing targeted campaigns via our Marketing Automation System, HubSpot (i.e. emailing, workflows, landing pages, etc.), creating content on a regular basis for our blog, social media, and company website, and worked on SEO optimization and data analysis to identify areas of improvement.
- Saint Mary-of-the-Woods CollegeSaint Mary-of-the-Woods InternshipEDUCATION AND E-LEARNINGSeptember 2013 - December 2013 (3 months)St Mary-Of-The-Woods, IN, USACommittee member involved in promoting Saint Mary-of-the-Woods College to prospective students. I developed a virtual tour for the University's website to attract prospective students and analyzed data from the University's social media platforms (Facebook, Twitter, and LinkedIn) and recommended various strategies for improvement.
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Education
- MBA, International BusinessDual-degree | University of Roehampton/Schiller International University2017
- Bachelor of Business AdministrationSaint Mary-of-the-Woods College2016