Freelancer profile translated to English.
Back to original languageAbout Clément
Tracking & Analytics Consultantwith over 10 years of experience, I help companies improve their data collection reliability and analyze their digital performance.
I work with advertisers, e-commerce businesses, and agencies on issues related to tracking, Web Analytics, tag management, server-side tracking, reporting, and data exploitation.
Tracking & Web Analytics
I help companies implement and optimize their Analytics ecosystem.
Tracking & Analytics Consulting
- Audit and validation of tracking systems
- Analysis of Analytics data quality
- Technical and functional recommendations
- Strategic and operational support
Analytics Implementation
- GA4, Matomo, and Piano Analytics implementation
- Google Analytics 4 (GA4) configuration
- Tagging plan deployment
- dataLayer structuring and control
- Testing and validation of collected data
Tag Management & Server-Side
- Google Tag Manager (GTM) & Commanders Act
- Tag and trigger management
- Client-side and server-side tracking deployment
- TMS configuration and media integrations
- Analytics data flow optimization
Consent & CMP
- GDPR compliance
- Consent Mode v2
- CMP implementation and configuration
- OneTrust, Didomi, Axeptio, Quantcast
Data Visualization & Data Exploitation
- Dashboard and reporting creation
- Business-oriented data visualization
- Analytics data exploitation via BigQuery
- Data analysis and decision support
Environments and tools:
GA4 • GTM • BigQuery • Looker Studio • Matomo • Piano Analytics • Server-side tracking • Commanders Act • OneTrust • Didomi
My goal:to make your Analytics data a real lever for performance and decision-making!
English
Fluent
French
Native or bilingual
Can work on-site
Toulouse (up to 50km), Paris (up to 50km)
Experience
- IndépendantFreelance Web Analytics ConsultantCONSULTING AND AUDITSFebruary 2024 - Today (2 years and 4 months)Toulouse, FranceTracking & Analytics Consultant, I help companies improve their data collection reliability and analyze their digital performance.I work with advertisers, e-commerce businesses, and agencies on issues related to tracking, Web Analytics, tag management, server-side tracking, reporting, and data exploitation.My missions include:*Auditand validation of tracking systems
- Implementation and maintenance oftagging plans
- Deployment of client-side andserver-sidetracking
- Configuration andoptimization of Analytics solutions(GA4, Matomo, Piano Analytics…)
- Management oftag managementusing Google Tag Manager and Commanders Act
*Dashboard creationand business-oriented data visualizations- Exploitation and valorization of Analytics data viaBigQuery
- Support for marketing and technical teams
Environments and tools:GA4 • GTM • BigQuery • Looker Studio • Matomo • Piano Analytics • Commanders Act • Server-side tracking • OneTrust • Didomi - EmpirikSenior Analytics & Data ConsultantDIGITAL AND ITOctober 2023 - January 2024 (4 months)Toulouse, FranceSenior Analytics & Data Consultant for Empirik agency:• Support for a diverse client portfolio (training, industry, e-commerce) on their data & analytics strategy.• Creation and implementation of advanced Analytics tagging plans.• Conducting Analytics audits and associated operational strategies.• Reprocessing of Google Analytics 4 data via Big Query, for the implementation of dedicated dashboards (Looker Studio).• Facilitating client workshops: gathering Analytics needs, performance monitoring, and recommendations.
- Emakina.FRSenior Analytics ConsultantDIGITAL AND ITApril 2022 - September 2023 (1 year and 5 months)Toulouse, FranceGrowth Analytics Manager (04/2022 >> 01/2023) / Senior Analytics Consultant (since 02/2023).Senior Analytics Consultant for Emakina.FR agency (part of EPAM Systems):• Supporting e-commerce clients (sports, fashion, luxury) on their data strategy.• Conducting Analytics / SEA / SEO audits and associated operational strategies.• Creation and implementation of advanced Analytics tagging plans.• Facilitating client workshops: performance monitoring and recommendations.• A/B testing and experimentation (CRO) for optimizing the purchase funnel.
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Education
- M2 Marketing & CommunicationToulouse School of Management (ex IAE Toulouse)2014Marketing, gestion de projet, SEO/SEM, community management, communication, web analytics, graphisme.
- M1 Marketing, innovation optionToulouse School of Management (ex IAE Toulouse)2013Marketing de l’innovation, statistiques, management de projet, stratégie, community management, finances
Certifications
- Google Analytics CertificationGoogle