Freelancer profile translated to English.
Back to original languageAbout Cayleigh
I am a driven marketing communications professional, brimming with ideas.
I find it challenging to create plans to increase brand awareness for products, services, or brands, or to positively communicate your image to a target audience.
In addition to marketing communications advice, I can also implement the ideas, such as creating a complete branding, content photography and social media content planning, DTP and graphic design, and web design in WordPress.
If you already have a marketing department, I can also provide new ideas and advice as a marketing communications strategist, so they can work on your marketing communications plans with renewed vigor. An outsider is sometimes all it takes to bring positivity and creativity back into a team.
Want to know more?
Send me a message!
Dutch
Native or bilingual
English
Fluent
German
Basic
Can work on-site
Oostzaan (up to 50km)
Experience
- Alfa Food & Poultry ProjectsMarketing, PR & Communications ManagerAGRICULTUREJanuary 2019 - Today (7 years and 7 months)Purmerend, NetherlandsOn a part-time basis, I am responsible for creating and executing marketing plans and producing promotional and communication materials online and offline. I am also responsible for organizing international trade fairs and maintaining customer contact.
- PDA Group BVMarketing Communications SpecialistRETAIL (SMALL BUSINESS)March 2020 - April 2021 (1 year and 2 months)Zaandam, NetherlandsI was responsible for the B2C & B2B online/offline marketing and communication of the watch and jewelry brands: Ania Haie, Boccia Titanium, Diamonfire, Esprit, Lilly, Mondaine, Picto, and Van Leeuwen (GLOW & Silver Lining).Additionally, I was responsible for devising and executing B2C & B2B campaigns. This includes influencer collaborations, OOH campaigns, events, trade fairs, and collaborations with magazines.A significant part of my role also involved creating content and managing multiple social media channels and websites, both B2C and B2B.For many jewelers, we also created marketing materials such as Point of Sale materials, newsletters, direct mailings, online/offline content, collection books, and custom advertisements.
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Education
- MSc Communication ScienceUniversity of Amsterdam2019The track Persuasive Communication of the Master's in Communication Science addresses communication processes that are intended to achieve specific persuasive goals in marketing and health communication.
- Communication Sciences BachelorUniversity of Amsterdam2018Welke invloed oefenen communicatie en samenleving op elkaar uit? Tegenwoordig besteden wij een aanzienlijk deel van onze tijd aan (sociale) media. Binnen de bachelor Communicatiewetenschap bestuderen we media (o.a. kranten, televisie, sociale media, games) en de effecten van mediagebruik op mens en samenleving.