Catriona Campbell

Originally from Ireland, I moved to France to immerse myself in a new culture and language — a decision that shaped my global outlook. France became my home, where I raised my two children and built a truly international career.

I’ve had the privilege of working with organisations such as The American University of Paris, Havas, EuroRSCG, and the CEMS Global Alliance, and more recently in a consulting role with pharmaceutical leader Sanofi.

My work has taken me across five continents, from academic institutions to global corporations and NGOs — delivering high-impact projects, managing strategic events, and fostering meaningful global connections. Whether mentoring young talent or coordinating multinational partnerships, I bring empathy, precision, and a deep belief in the power of purposeful collaboration

Strategic leadership role within a global academic-corporate alliance (34 countries, 80+ global partners, 21k+ alumni).

• Led global events and thought leadership series to spotlight member talent and insights

• Directed global shift to virtual engagement (2020–2024), maintaining continuity across programmes and events

• Developed and executed community engagement strategies: mentoring, best practice sharing, and task forces

• Engaged daily with academic leadership (Rectors, Deans) and corporate stakeholders across all regions

• Built lifelong alumni engagement strategy across student, early-career, and senior profiles

• Managed Alumni Relations team and volunteers, overseeing operations and strategic initiatives

Led a team of four in delivering global stakeholder engagement, fundraising, and high-impact strategic events.

• Designed global benchmarking and networking strategies to enhance engagement and raise funds

• Built strong relationships with Strategic Board, faculty, corporate leaders, alumni, and students

• Directed flagship Annual Events (3000+ participants, 30+ sessions across 4 days) across member schools

• Strengthened CEMS' value proposition as a leader in responsible management education

• Launched collaborative forums linking alumni, students, and corporate/social partners

• Represented CEMS in global partnerships and forums (e.g. Davos, EFMD, UN Global Compact)