Freelancer profile translated to English.
Back to original languageAbout Cathy
Welcome to my Malt profile!
I help SMEs implement effective, human-centric, and targeted prospecting to generate more qualified appointments.
With over 15 years of experience, I combine strategic vision and field execution through a tested multi-channel method and a high-performing business development team.
My Approach
Prospecting shouldn't be impersonal or overly automated. I advocate for a more human approach: precise targeting, tailored messages, regular actions, and continuous optimization.
Smiling Business is a proven method: market analysis, message structuring, and daily deployment of actions (phone, email, LinkedIn), with clear KPI tracking.
1️⃣ Outsourced Prospecting (SDR / BDR)
Full prospecting management:
- Database building
- Qualifications
- Calls
- Cold emails
- Follow-ups
- Social selling
- Qualified appointment setting.
We operate in several sectors:
- IT
- QVCT / HR
- Retail / Logistics
- Marketing / Communication
- Industry & Technical.
2️⃣ Structuring & Sales Strategy
We offer various types of support:
- Audits
- Executive and sales team coaching
- CRM optimization
- Outbound strategy implementation.
3️⃣ Training
- B2B Prospecting
- Cold calling
- LinkedIn/Social Selling
- Sales Structuring.
Example Results
- IT (Dev, Cloud, Cybersecurity): 17 qualified appointments – Connection 8% – Conversion 12%
- Retail (Eco-responsible textiles): 9 appointments – Connection 6% – Conversion 33%
- QHSE / QVCT: 5 appointments – Connection 11% – Conversion 31%
If you want to professionalize your prospecting and generate more qualified appointments, I'd be delighted to discuss it with you.
French
Native or bilingual
Can work on-site
Quimper (up to 50km), Rennes (up to 50km), Nantes (up to 50km), Paris (up to 50km)
Experience
- SmilingBusinessBusiness Developer - SalesDIGITAL AND ITSeptember 2021 - Today (4 years and 11 months)Quimper, France- Create qualified listings- Develop an acquisition strategy- Prospect by email and/or phone- Schedule qualified appointments- Conduct discovery meetings- Perform demonstrations- Accompany prospects to the decision-making stage
- AMO ConsultancyBusiness Manager - French MarketDIGITAL AND ITJanuary 2022 - Today (4 years and 7 months)Paris, France- Creation of qualified listings- Cold calls and email campaigns- Qualification appointments- Mission follow-up- Support for a client portfolio regarding their evolving needs
- KanomaBusiness ManagerDIGITAL AND ITJanuary 2021 - May 2021 (4 months)Rennes, France- Creation of qualified listings- Cold calls and email campaigns- Qualification appointments- Profile search and presentation to the client- Recruitment interviews- Mission follow-up- Agile methodology work
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Education
- Master EUDDUniversité Catholique de l'Ouest20252012