Cathy Mairet

Branding strategist, trained journalist, I support organizations in designing and deploying meaningful communication that combines sincerity and responsibility! It is this ability to create meaning and impact that I wish to put at the service of the agencies and brands with which I collaborate.

I work alone or in pairs and always in co-development of project(s) with my clients.

> YOUR NEEDS

Brand & Identity

Positioning, storytelling, concept, naming, slogan...

Defining you in your market, finding your name, telling your story with the right words, key messages, and images that resemble you.

Editorial Strategy

Campaigns, websites, sales brochures, corporate books...

Structuring your brand discourse: breaking down key messages and writing your editorial charter.

Defining your action plan and implementing your communication projects

Corporate Materials Production

Articles, interviews, client cases, scripts, newsletters...

Designing and producing your print and web communication materials.

> MY SKILLS

Both rigorous and pragmatic, my communication approach combines professional expertise and journalism to help organizations strengthen their brand value.

- Information gathering and structuring,

- Strong industry knowledge / expertise in the energy sector, ecological transition.

- Reflection on "eco-content"

- Responsiveness and availability

- English writing

- Creativity in concept creation

Surrounded by a network of effective partners, I coordinate the production of all your materials within the deadlines we set together.

> MY STRENGTHS :

My ability to integrate into teams, my speed of execution, and my good humor.

But enough about me! Shall we discuss your project?