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Cathy MairetCM

Cathy Mairet

Senior Editorial Consultant | Complex Subjects

€600/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Cathy

I help large companies, agencies, and institutions communicate more clearly on their complex subjects, with an approach based on investigation, evidence, and editorial impact.

Specializing in complex subjects, energy, energy transition, industries, and internal communication (employer brand, internal transformation, technical or regulatory subjects), my role is to make brands' content more readable, more structured, and more useful for their audiences.

I work at the intersection of editorial strategy, writing, and consulting:

• message clarification;
• editorial guidelines and content architectures;
• articles, interviews, reports, newsletters, web pages, magazines, internal materials;
• corporate content, employer brand, HR communication, and internal communication;
• simplification of technical or institutional subjects;
• rewriting, tone harmonization, and editorial optimization, editorial charters;
• support for communication, HR, business, or agency teams.

My method comes from journalism: understand quickly, ask the right questions, identify the right angle, prioritize information, and produce clear content without oversimplifying.

I use AI as an editorial accelerator, not as a substitute for understanding the substance.

What my clients look for:

• a deep understanding and analysis of complex subjects;
• a clear, reliable, and precise writing style;
• a strategic view of content;
• great autonomy;
• fluid collaboration with internal teams, business experts, agencies, or graphic designers;
• directly usable deliverables.

I can work alone, as a team reinforcement, or in tandem with an art director, depending on the project needs.
  • Spanish

    Conversational

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 30km)

Experience

  • Agence de communication partenaire
    Externalized Editorial Director
    PRESS AND MEDIA
    January 2020 - Today (6 years and 7 months)
    Paris, France
    For 6 years, I have been supporting a communication agency as an external editorial director on content projects for major clients.

    I intervene upstream of editorial strategies to clarify messages, structure angles, identify truly useful content, and build formats adapted to the target audiences: articles, interviews, reports, magazines, newsletters, web pages, HR materials, internal content, or transformation initiatives.

    My role is also to help teams produce less, but better: avoid redundant content, enhance usability, prioritize evidence, concrete examples, and actionable formats, with a logic of editorial eco-design.

    I work with agency teams, communication departments, HR, business experts, and art directors, with a constant requirement: to make complex subjects clearer, more credible, and more useful.

    Associated skills: editorial direction, content strategy, corporate communication, internal communication, employer brand, editorial eco-design, copywriting, editorial project management.
    Copywriting Editorial Strategy Editor-in-Chief Corporate Communication Internal Communication
  • Freelance
    Senior Editorial Consultant - Proof Discourse and Complex Subjects
    January 2021 - Today (5 years and 7 months)
    Paris, France
    I support companies, institutions, and agencies in building more robust, precise, and impactful content.

    My work involves finding the right material: understanding the stakes, collecting useful information, identifying available evidence, and transforming often dense or generic discourse into clear, credible, and differentiating messages.

    I specialize in corporate, HR, employer brand, energy, transition, industry, research, or internal transformation subjects, with a particular focus on proof discourse: figures, concrete examples, use cases, testimonials, verifiable facts, and embodied angles.

    My approach is rooted in journalism: investigate, question, prioritize, reformulate without impoverishing. The goal is not just to produce content, but to bring out what gives strength, credibility, and usefulness to messages.

    Associated skills: editorial strategy, proof discourse, interviews, corporate writing, simplification, internal communication, employer brand, complex content.
    Editorial Strategy Journalism Copywriting Editorial Charters Proof Discourse
  • Studio Hartpon
    Co-founder Studio Hartpon
    November 2017 - Today (8 years and 9 months)
    Paris, France
    With Studio Hartpon, I co-founded a communication studio with a strong editorial dimension, specializing in the creation of publications, books, custom editions, and brand content.

    The studio supports companies, institutions, local authorities, and brands in clarifying their positioning, structuring their messages, and creating sophisticated editorial materials: brand books, institutional publications, magazines, reports, manifestos, dossiers, web content, and corporate materials.

    Our approach lies at the intersection of communication, publishing, and professional press. It combines brand strategy, editorial rigor, narrative sense, writing quality, and attention to the final product: structure, tone, rhythm, readability, iconography, layout, and reading experience.

    I am particularly involved in editorial framing, angles, information gathering, interviews, writing, rewriting, and content architecture.

    Studio Hartpon thus offers a comprehensive approach: conceptualizing the substance, building the narrative, producing the content, and overseeing its production up to publication.

    Associated skills: editorial direction, publications, brand books, content strategy, corporate writing, publishing, brand content, storytelling, editorial coordination.
    Storytelling Print Communication Editorial Strategy Copywriting

Recommendations

Florence HasslerFH
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Caroline PerreauCP
Florence Hassler and 2 other people have recommended Cathy

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Education

  • Master in Cultural Project Management
    IESA
    2009
  • Diploma from the Graduate School of Journalism
    ESJ Paris
    1991

Skill set

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