Cathy F.

With over 18 years of experience as an Art Director, Graphic Designer, and Space Designer, working in advertising agencies and as a freelancer for major specialized retailers and unique brands, I have developed my expertise in crafting compelling stories and extraordinary communication territories. My professional journey has been enriched by meaningful human encounters. Driven by passion, I rely on instinct, observing street style, lifestyles, and drawing inspiration from my reading and travels. Today, I enjoy solving brand and communication challenges with joy and simplicity, by your side...

Do you have a great brand or company story to tell? Are you launching into your market or looking to develop the brand you've created? Do you emphasize your uniqueness and difference but don't know how to leverage them and get noticed?

plum is the partner you need... We know how to 'sense' the zeitgeist, capture trends, and combine your skills with mine to bring your story, identity, values, and philosophy to life in service of your ambitions.

In a world saturated with information, your consumers, buyers, and users 'meet' you everywhere, at any time: in a point of sale, a service space; they read you in an email, a social media post; they discover you on your website... All opportunities for connection must now be leveraged, and this is the challenge for today's brands and companies...

This is why I created plum: To create and design all your communication tools with a global and multi-channel approach... Let's meet!