Catherine Ye

Product:

- Participate in defining the product strategy

- Immersion with users, understanding personas, design thinking, feature prioritization, zoning.

UX Design:

- Design fluid and high-performing experiences

- Participation in co-creation workshops, organization of user tests, design of user journeys, design of corresponding screens as mockups (wireframes & prototypes).

UI Design:

- Create and adapt graphic elements, both varied and sublime

- Design of screens (App, desktop & responsive), preparation of assets, optimization of files for integration, and design of printed materials.

Client Follow-up:

- Ensure the smooth running of the project and client satisfaction

- Follow-up calls, regular email exchanges, organizing meetings when necessary.

- Assistance in creating partner websites (e-commerce / showcase sites) on the most common CMS/Hosting platforms on the market (Shopify) such as Inur, Speedy Monkey, and MCA Chicago.

- Participation in webmastering & continuous improvement of corporate websites (user journey, mockups, newsletters, user stories).

- Guarantee of guidelines & graphic charter for all digital deliverables.

- Creation of designs and resizing of various commercial and editorial digital formats showcasing product launches, and implementation of promotional offers for Orlane, Payot, Eden Park.

- Layout & image processing respecting digital specificities.

- Creation of dynamic and innovative videos on Canva and Photoshop.

- Weekly graphic competitive intelligence on Behance and Dribbble.

UI Designer Assistant. Design of wireframes, desktop & mobile mockups. Mockup conversion. Creation of benchmark files, style guides, design systems. Research and development, presentation of mockups and argumentation.