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Catherine W.CW

Catherine W.

Talent Acquisition and Digital Marketing

€250/day
Sophia Antipolis, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Catherine

Welcome to my MALT profile!

Over 15 years of international experience in recruitment, talent development and management, digital marketing, web writing, social media, and management of Wordpress sites and CRM campaigns/automation.
Bilingual French and English.

As I am new to MALT, I am currently offering a preferential daily rate to open my services to new opportunities.

Here are some of the services I offer:

**Talent Acquisition**: Analysis and implementation of your recruitment processes, Conducting telephone interviews, Headhunting and Sourcing on CV databases and social networks, Management of your various recruitment channels and optimization of your presence and attractiveness, Transition recruitment, Complete outsourcing of the recruitment function (RPO),
**Digital Marketing Strategies**: With 10 years of experience in managing WordPress websites, Search Engine Optimization (SEO), social media management, and customer relationship management (CRM), I can help you develop an effective digital strategy to promote your business and attract top talent.

My goal is to provide services and expertise tailored to your needs, with a constant focus on cost optimization, flexibility, quality, and speed of execution. Whether in Talent Acquisition or Digital Marketing, I am committed to working efficiently to meet your expectations. Whether you need to recruit top talent or develop a powerful digital strategy, I am here to support you in achieving your goals. Contact me to discuss how I can help you reach your ambitions within the given deadlines and with impeccable quality.

I would be happy to discuss your project with you and look forward to collaborating with you!
  • French

    Native or bilingual

  • English

    Conversational

  • Spanish

    Conversational

Remote only
Primarily works remotely

Experience

  • LearnyKids
    Talent Acquisition & Digital Marketing Director
    PUBLISHING
    May 2012 - Today (14 years and 2 months)
    Valbonne, France
    Creation and development of a new concept of personalized stories for children (books, CDs, and cartoons)
    Talent acquisition and development: implementation of a sourcing strategy, recruitment, and development of a network of over 500 distributors in France and internationally.
    Implementation of a coaching and talent development program
    Product Development: creation of new products and concepts from A to Z, including technical integration
    Digital Strategy: management of employer branding communication and online strategy (B2B and B2C websites, social networks, SEO, funnels, etc.)
    Results: Recruitment and management of over 500 distributors in France and internationally, digitalization of our strategy, and development of an e-learning training space. Products featured in numerous TV shows, radio programs, and magazines.
    Recruitment Digital Marketing Employer Branding Executive Search CRM Project Management
  • Cisco
    Talent Acquisition Manager EMEA and International
    TELECOMMUNICATIONS
    July 2007 - May 2012 (4 years and 10 months)
    Londres, United Kingdom
    Inclusion & Diversity Manager EMEA and International
    Implementation and development of the I&D strategy at the EMEA level to attract and recruit diverse talent across all functions and levels, with a focus on recruitment related to disability and women.
    Management of international teams with monthly KPIs
    Raising awareness among leadership and management teams on diversity topics
    Talent Acquisition Manager EMEA
    Implementation of the pilot strategic sourcing department for the EMEA region with the recruitment of a team of 10 'strategic sourcers' managing recruitment projects at all levels (from recent graduates to executive directors).
    Mapping, market research, and direct approach enabling a reduction in recruitment time, better talent management, and greater reactivity and proactivity (anticipating needs).
    Overhaul of the co-option system and communication, increasing it from 10% to 25% of recruitment sources.
    Management of international projects with multidisciplinary teams in 'employment branding' and web communication strategy.
    Results: Improved manager satisfaction, ROI, and reduced recruitment costs. Model recognized as a center of excellence and developed internationally. My I&D initiatives led to my appointment as head of a new I&D department.
    Sourcing Recruitment Talent Acqui Employer Branding RPO
  • Microsoft Corporation
    EMEA Recruitment Manager
    TECH
    July 2006 - July 2007 (1 year)
    Paris, France
    Management of a team of 20 recruiters across EMEA and the recruitment cycle at all levels (junior to executive), close collaboration with our HRBP partners and managers.
    International management of recruitment projects with weekly management of our KPIs, dashboards, and monthly results presentations to leadership teams.
    Implementation of a sensitive outplacement program.
    Results: The EMEA team consistently delivered above objectives (KPIs: cost, time, and client satisfaction). Successful implementation of a sensitive outplacement plan with very high client satisfaction.

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Education

  • Master
    CELSA University Paris IV Sorbonne
    1994
    DESS en Ressources Humaines et Communication.

Skill set (46)

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