Freelancer profile translated to English.
Back to original languageAbout Catherine
Curious and dynamic, Catherine is passionate about industrial marketing and innovation management.
After various experiences in B2B marketing in companies of different sizes, she founded Marktrack in 2020 with the ambition of placing Strategic Marketing at the heart of companies.
Catherine enjoys understanding companies' challenges, analyzing their environment, and establishing ambitious marketing strategies. She is convinced that market analysis is the key to the success of innovation projects.
Her preferred industries are: chemistry (particularly phosphates and fertilizers), automotive, agri-food, industrial equipment, and the legal world.
However, she enjoys learning and discovering new fields and will put all her passion into understanding the specificities of your market.
English
Fluent
Dutch
Conversational
Portuguese
Basic
French
Native or bilingual
Can work on-site
Liège (up to 50km), Liège (up to 70km), Bruxelles (up to 20km)
Experience
- Centre IFAPME Liège-Huy-VerviersLecturerMarch 2022 - Today (4 years and 3 months)Liege, BelgiumResponsible for two courses:
- "Public Relations Practice" in the "Public Relations Advisor" program as a replacement for maternity leave.
- "Socio-cultural Differences" in the "International Relations Advisor" program.
- MarktrackFounder - Strategic Marketing & Innovation ConsultantJanuary 2020 - Today (6 years and 5 months)Liège, BelgiumSupport for SMEs and large companies in their Strategic Marketing projects: market research, competitive analysis, product management, project management, sales analysis, definition of sales strategy and marketing strategies. I also support companies in their digital transformation and digital project management.
- WAKO S.A.Marketing ManagerJanuary 2024 - November 2024 (9 months)Namur, BelgiumRedefinition of the marketing strategy for Belgium (B2B) and Luxembourg (B2C). Organization of events, renovation and redesign of the showroom, implementation of multi-channel communication campaigns, repositioning of the brand strategy, and establishment of new marketing processes.
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Education
- Bachelor in EconomicsHEC Liège2012
- Master in Management Sciences, specializing in Marketing and Strategic IntelligenceHEC Liège2014
Certifications
- Certified Analytics Professional - CAP I - CI 100SCIP University2017