Catherine Thairu

Social Media Management: Oversaw social media for 6 clients, creating content for Instagram and Facebook. Engaged with users, monitored metrics, and optimized content for visibility and interaction. Meta Ads Optimization: Executed and optimized Meta ads for 6 clients, enhancing marketing strategies and delivering measurable ROI through data driven performance reports. Email Marketing: Managed email campaigns for Digital Technics, crafting content, segmenting audiences, and analyzing metrics to boost engagement and conversion rates.

Wrote and optimized 2 blogs on digital marketing courses in Salem and Islamabad, published on the IIDE website. Filmed and edited a 30-second Instagram reel showcasing digital marketing tactics from the internship, boosting profile visits by 25% and connections by 10% in a month. Developed User-Generated Content (UGC) and gained skills in AI prompt writing and using various AI tools. Received training in ad creation from Sunny Kumar and explored Google Workspace. Practically applied AI in digital marketing under the guidance of Huzaif Dhapai. Learned to write SEO-optimized Quora answers that rank on Google.

Meet and Assist Services: Guided international passengers, primarily from the UK, through check-in, lounge access, and boarding. Passenger Assistance: Directed UniServ passengers to terminals, monitored luggage, and provided wheelchair support. Security and Food Management: Conducted security checks on Emirates aircraft and managed food delivery from first class to economy. Local Flight Check-In: Managed check-in for Uganda Airlines flights, verifying details and handling luggage.