Freelancer profile translated to English.

Description

Marketing & communication consultant, specializing in the wellness, food, hospitality, and craft sectors. I support brands and entrepreneurs with a strong human focus in structuring, developing, and increasing the visibility of their businesses.

With over 15 years of experience, I bring sharp strategic and creative expertise to your projects, enhanced by a triple approach: communication, AI creation, and wellness coaching (sophrology, naturopathy).

My approach is performance, purpose, and innovation-oriented: I design tailor-made strategies, create high-value content, and develop intelligent digital tools to accelerate your growth.

My expertise:

Content Creation & Editorial Strategy:

• Web writing & SEO (wellness, food, crafts)

• Ebook creation (nutrition, parenting, personal development…)

• Brand storytelling

• Engaging content (Instagram, TikTok, Threads)

• UGC production (FR / ES – wellness, food, lifestyle)

• Hyper-realistic AI avatar creation

• Visual & video content creation via AI

Strategy, Development & Digital Solutions:

• Branding and rebranding

• Business plan & concept creation

• 360° communication plans

• FR / EN / ES translation

• WordPress site creation and redesign

• Custom CRM & automation creation

• Web application & digital tool development

• AI integration (chatbots, content generation, marketing automation)

• Marketing audit & strategic recommendations

Coaching & Support:

• Workplace wellness, stress & conflict management

• Management coaching & emotional intelligence

• Group workshops (team building, leadership)

Rigorous, creative, and committed, I support you with a global, human, and innovative vision to unlock your project's full potential.

Feel free to contact me to discuss your goals.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Nice (up to 50km), Bordeaux (up to 50km)

CSB Creative Studio
Founder
DIGITAL AND IT
April 2020 - Today (6 years and 3 months)
Nice, France
CSB creative studio is a full-service marketing agency composed of a team of specialists primarily serving VSEs and SMEs, supporting them in their evolution.
Our team specializes in wines and spirits, with a focus on luxury, as well as gastronomy, cosmetics, and wellness.

✨ We change the perspective on your brand
👩🏻‍💻 360° Marketing Strategy | Audit
✒️ Branding | Visual Identity
👩🏻‍💻 Website Creation | E-commerce
📷 Digital Content Creation | Photos | Videos | Infographics
📲 Social Media Management | Community Management
Communication Strategy Business Strategy Sales Strategy Positioning Strategy Branding & Identity WordPress Website Creation Social Media Content Writing Press Relations Food Photography Digital Communication Consulting Visual Communication Management Consulting Communication Consulting
LOBSTA
Marketing & Communication Manager
RESTAURANTS AND FOOD SERVICE
May 2022 - December 2023 (1 year and 8 months)
Nice, France
LOBSTA offers a high-end street food experience, a culinary and visual journey, featuring Lobster Rolls and more!

Marketing:
• Development of the 360° strategy
• Management of the brand's Operational Marketing Plan
• Technological, strategic, and competitive monitoring to evolve operational marketing tools and make them available within the network of branches and franchises
• Definition of brand identity and positioning
• Analysis and communication of performance
• Implementation of CRM, management of B2B and B2C databases
• Development of relationships with partners and key accounts
• Implementation of joint marketing operations
• Definition and implementation of local marketing plans according to the specific challenges of the brand's locations
• Sourcing and management of the service provider portfolio (web agencies, CRM consultants, etc.)
• Development and execution of offline and online events (webinars, product launches, etc.)

Internal and External Communication:
• Management of maintaining the brand's editorial line
• Support for management in the creation of new offerings, participation in their launch
• Development of community belonging to the brand (website, blog, email campaigns, community management, press releases, media relations, etc.)
• Supervision of the creation of communication materials and motion design content: video, photos, interviews, webinars, tutorials, etc.
• Development with HR Management of the internal and external HR communication strategy (employer branding) and action plan

Press Relations:
• Development of the strategy and action plan, defines the specifications to find the right service provider
CMO Business Strategy Positioning Strategy Communication Strategy Project Management Team Management Event Management Management Control Branding Digital Communication Internal Communication Visual Communication Graphic Design Digital Marketing Strategy Marketing Business Development Franchising Influencer Relations Customer Relationship Management (CRM) Public Relations
Lucien Lurton & Associés (La Passion des Terroirs + La Winery)
Marketing and Communication Manager
WINE AND SPIRITS
September 2020 - June 2022 (1 year and 9 months)
Arsac, France
Lucien Lurton & Fils, key players in the Bordeaux wine region's sector, with Lucien Lurton and his ten children creating the company in 1993. The Holding company groups La Winery Logistique and the trading company, which became «La Passion des Terroirs» in 1999, to highlight a strong link to the terroir and the passion of an entire family for vines and wine throughout its history, thus becoming a fully-fledged trading house.

La Passion des Terroirs benefits from a presence in all appellations of the Bordeaux region.

MARKETING:
- Development of the annual marketing strategy and plan,
- Budget development and monitoring,
- Implementation of marketing actions according to budget and objectives:
- Operational Marketing: visibility operations, creation of communication tools, packaging, label design

COMMUNICATION
- Improvement of internal and external communication,
- Creation and deployment of a communication strategy (social media and website),
- Drafting of the editorial calendar and social media management,
- Production of editorial content: writing articles and newsletters,

PRESS RELATIONS:
- Drafting and sending of press releases and press kits,
- Organization of events and press meetings,
- Reporting and press review

PLACE DE BORDEAUX:
- Relations with the 1855 Classified Growths
- Development of sales statistics for futures and deliverables
Business Strategy Sales Strategy Communication Strategy Branding & Identity Team Management Internal Communication Visual Communication Publishing Wine Label Tasting Wines and Spirits Web Development Marketing Social Media Strategic Consulting Event Management Digital Communication Public Relations Customer Relationship Management (CRM)